At iDonate, the concept of Creative Giving spans much more than the simple act of giving and receiving noncash donations. Our mission is both to facilitate and inspire Transformational Giving, which focuses not only on the recipients, but on the givers as well. We provide you with tools and services that enable your givers to donate noncash items and effectively increase their capacity and joy in giving abundantly.

The Climate for Noncash Giving

For a great many reasons, the world of charitable donations is changing. With each passing year, each upward or downward blip in the stock market, each government budget cut and each new social media debut, the climate changes.

According to IRS data, more than 90% of America's wealth is in noncash assets. Meanwhile, proposed legislation, combined with expiring tax provisions, may reduce donor incentives and limit charitable donations. And the competition for those dollars is increasing. In 2010, there were more than 1.5 million nonprofit 501(c)3 entities, up from 861,000 in 2001. And new forms of social media are shrinking the world around us, creating new relationships that span the globe, while presenting new causes and opportunities for giving.

But perhaps the greatest impact on giving will come from the changing face of America, or perhaps more accurately, the aging face of America. Within a few years, 80 million Baby Boomers will begin to join the G.I. and Silent Generations in retirement. So as time goes on, the much smaller Generation X will be forced to bear an increasing economic burden, leaving few resources to support faith-based organizations.

Collectively, these changes point to an uncertain future for charitable giving. But does that mean the news is all bad? Perhaps there's reason for optimism amidst the darkening skies.

The Opportunity

It's easy to point to the aging of the Baby Boom generation as a sign of looming trouble for charitable giving. But the truth is, there are tremendous opportunities for Nonprofits in the realm of noncash donations.

As previously mentioned, more than 90% of America's wealth is in noncash assets. And who owns those valuable assets? A huge chunk is owned by those 80 million Baby Boomers. The most economically powerful are those on the leading edge, the Alpha Boomers. They own more property, more vacation homes, more businesses and more luxury vehicles than any other group. And as they continue to grow older, these asset-laden Americans will begin to divest their holdings, in part to fund their retirement, but also as a way to give back to their communities and their society. Who will benefit?

The Donation Gap

According to IRS data, nearly $53 billion in noncash donations was given in 2007. Of that total amount, only 8% went to religious organizations, just $4.2 billion. But a 2010 study by Giving USA tells a different story in total contributions (cash plus noncash). Of nearly $308 billion donated, almost 33% went to religious organizations. This gap between cash and noncash donations to faith-based organizations is both a challenge and an opportunity.

At iDonate, it is our goal to help faith-based Nonprofits gain a larger slice of the noncash pie.

With each percentage point, another $500 million is available to perform Kingdom work. And as the culture of giving changes, as we inspire Transformational Giving, the momentum is certain to increase.

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