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Ray Gary

CEO, iDonate

2 min read

Technology Is the Bridge Between Donors and Their Favorite Causes

Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our day-to-day existence that it’s become second nature to us. But as obvious as it seems, when it comes...

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volunteers passing out water bottles outdoors at a shelter

2 min read

Donors Want to Feel Connected

The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...

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two young women sitting and watching a video on a phone

3 min read

The Importance of Plugging into the Donor Lifecycle

On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...

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woman smiling while holding a phone

2 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...

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woman standing outside looking at her phone

4 min read

How Can We Break Out From the 2% Dilemma?

Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...

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people working around a table on their phones and computers

4 min read

Break Through With an Experimentation Mindset

In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...

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group of people working around a computer

3 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...

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a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

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a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

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two men working together on a computer

3 min read

Innovation Is the Shortest Route To Sustainable Growth

Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...

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