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Author: Ray Gary, iDonate CEO & Founder


Let's talk about how nonprofits can catalyze abundant generosity by utilizing advanced digital fundraising technology to amplify good!

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Donor Experience

volunteers passing out water bottles outdoors at a shelter

2 min read

Donors Want to Feel Connected

The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...

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two young women sitting and watching a video on a phone

3 min read

The Importance of Plugging into the Donor Lifecycle

On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...

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woman smiling while holding a phone

2 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...

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woman standing outside looking at her phone

4 min read

How Can We Break Out From the 2% Dilemma?

Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...

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people working around a table on their phones and computers

4 min read

Break Through With an Experimentation Mindset

In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...

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a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

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a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

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man using his tablet in a park

2 min read

Does Your Donor Experience Meet Donor Expectations?

Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...

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three friends talking and laughing together in a park

2 min read

Nonprofits Can Learn to Embrace Strategic Fundraising Plays

If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive...

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