Campaign Email: Best Practices for Email Design

Make your email its best.

There's an art to email. You communicate as much in the aesthetics and visual presentation as you do through the actual written content. Making your email visually appealing is critical to making it as effective as possible. Here are some simple tips to help you do that.

Keep Design and Color Scheme Simple

Use a simple color scheme and clean, clear design. Too many colors and complicated design often distract readers from the content of your email.

Use Web Fonts

Use fonts that are clear and easy-to-read and that are recognized on a wide range of devices. For example, Arial and Verdana are typically safe fonts to use. Also, sans-serif fonts (fonts with no decorative markings) are considered easier to read on screens than serif fonts.

Use Images, But Keep Them to a Minimum

As we've said before, compelling images are fantastic! With that said, putting several different images in one email can overload the design. If you'd like to use an image, pick one or two compelling images. Don't feel like you always have to use pictures or infographics - only use images when they're relevant to the content of your email.