Case Studies

Belmont Abbey: Peer-to-Peer + Giving Tuesday Fundraising Success!

Written by iDonate Staff | Sep 1, 2022 4:23:58 PM

Adding iDonate's Peer-to-Peer fundraising to Belmont's Giving Tuesday campaigns maximized revenues
and increased overall donor base.

Belmont Abbey College

As a small Catholic college founded on Benedictine values, Belmont educates students to lead lives of integrity, succeed professionally, become responsible citizens and be a blessing to themselves and others.

THEIR MISSION AND VISION:

Belmont Abbey College educates students in the liberal arts and sciences so that in all things God may be glorified. We are guided by the Catholic intellectual tradition and rooted in the Benedictine hallmarks. Both inside and outside the classroom, we provide programs that foster virtue and excellence.

The Opportunity

  • Giving Tuesday donations for 2021 rose to $2.7 billion in the U.S. alone — roughly 1/3 of that total coming in through online donations.
  • Giving Tuesday email volume grew a reported 156% in 2021 over 2020.

  • 27 million adults donated on Giving Tuesday in 2021, that's up 6% from 2020.

iDonate's Solution

Increase Belmont's reach beyond email and social media by adding Peer-to-Peer fundraising to their Giving Tuesday campaign efforts. This allowed Belmont Abbey to extend their fundraising efforts into their donors' networks in an impactful way. 

Student-athletes were empowered with the simple tools they needed in order to raise the much-needed support Belmont was hoping for. The impact on their overall Giving Tuesday success was hugely impacted by these Peer-to-Peer campaigns. 



Fundraising Results

  1. Belmont student-athletes engaged their loyal network of friends and family, raising $276k in donations!
  2. 92% of Belmont’s total 2021 Giving Tuesday campaign revenues came from Peer-to-Peer fundraising efforts.
  3. Belmont added 1,063 new donors through this campaign & saw a strong Average Gift of $164.
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