---
title: "From $0 to $276K: The P2P Playbook That Delivered 1,000+ New Donors"
description: See how Belmont Abbey raised $276K on Giving Tuesday using iDonate's P2P fundraising pages - gaining 1,063 new donors and driving 92% of GT revenue.
---

[Case Studies ](https://www.idonate.com/case-studies)

# [From $0 to $276K: The P2P Playbook That Delivered 1,000+ New Donors](https://www.idonate.com/case-studies/belmont-abbey)

 Written by [iDonate](https://www.idonate.com/case-studies/author/idonate-staff) | Sep 1, 2022 4:23:58 PM

## **How iDonate Supercharged Belmont Abbey College’s Giving Tuesday Campaign**

*Adding Peer-to-Peer Fundraising Increased Revenue, Expanded Reach, and Brought in 1,000+ New Donors*

### **About Belmont Abbey College**

Belmont Abbey College is a Catholic liberal arts institution that blends academic excellence with Benedictine values. With a mission to cultivate integrity, leadership, and service, Belmont Abbey empowers students to make a lasting impact in their communities.

### **The Challenge: Maximizing Giving Tuesday Impact**

Giving Tuesday is a high-stakes moment for nonprofits and higher education institutions. In 2021:

- U.S. Giving Tuesday donations hit **$2.7 billion**, with **one-third** coming from online giving.
- Email fundraising volume skyrocketed **156%** year-over-year.
- **27 million** adults donated—6% more than in 2020.

Belmont Abbey College had momentum but needed a **strategy to break beyond email and social media noise** and activate **a broader donor network**.

### **The Solution: Unlocking Peer-to-Peer Fundraising**

Belmont Abbey partnered with iDonate to **expand their Giving Tuesday reach** using **Peer-to-Peer (P2P) fundraising**—activating their most passionate supporters as fundraising champions.

By equipping student-athletes with **easy-to-use fundraising tools**, Belmont Abbey transformed their existing community into a **highly engaged donor acquisition engine**.

### **The Results: Record-Breaking Fundraising Success**

- **$276,000+ raised**—driven by student-athlete fundraisers.
- **92% of total Giving Tuesday revenue** came from Peer-to-Peer fundraising.
- **1,063 new donors acquired**—expanding Belmont Abbey’s donor base.
- **$164 average gift size**—demonstrating strong donor commitment.

### **Why It Worked**

- **Expanded Reach** – P2P fundraising extended Belmont’s network beyond traditional channels.
- **Donor Activation** – Supporters became **active participants**, not just passive donors.
- **Easy Execution** – iDonate’s intuitive platform made fundraising simple and effective.

### **The Takeaway**

By embracing **P2P fundraising with iDonate**, Belmont Abbey College didn’t just raise money—they **built a stronger, more engaged donor community**.

[View full post](https://www.idonate.com/case-studies/belmont-abbey)

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