Adding iDonate's Peer-to-Peer fundraising to Belmont's Giving Tuesday campaigns maximized revenues
and increased overall donor base.

Belmont Abbey College

As a small Catholic college founded on Benedictine values, Belmont educates students to lead lives of integrity, succeed professionally, become responsible citizens and be a blessing to themselves and others.

THEIR MISSION AND VISION:

The Opportunity

• Giving Tuesday donations for 2021 rose to $2.7 billion in the U.S. alone — roughly 1/3 of that total coming in through online donations.
• Giving Tuesday email volume grew a reported 156% in 2021 over 2020.
  

• 27 million adults donated on Giving Tuesday in 2021, that's up 6% from 2020.
  
  

iDonate's Solution

Increase Belmont's reach beyond email and social media by adding Peer-to-Peer fundraising to their Giving Tuesday campaign efforts. This allowed Belmont Abbey to extend their fundraising efforts into their donors' networks in an impactful way. 

Student-athletes were empowered with the simple tools they needed in order to raise the much-needed support Belmont was hoping for. The impact on their overall Giving Tuesday success was hugely impacted by these Peer-to-Peer campaigns. 

Fundraising Results

1. Belmont student-athletes engaged their loyal network of friends and family, raising $276k in donations!
2. 92% of Belmont’s total 2021 Giving Tuesday campaign revenues came from Peer-to-Peer fundraising efforts.
3. Belmont added 1,063 new donors through this campaign & saw a strong Average Gift of $164.