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A/B Testing

Which works better? Giving Form A or Giving Form B?

A/B testing compares two versions of a giving form by showing each to different visitors and measuring which performs better. We have built this capability into the platform so organizations can turn real user behavior into higher conversion.

Setting Up an A/B Test

  1. To begin, you will need to have a Giving Form to test.
  2. Click A/B Testing in the top navigation menu.
  3. Select Create A/B Test, choose the Giving Form to test, and name the test.
  4. Add a brief description and hypothesis outlining what you expect to happen.
  5. Define how long the test should last based on one of the following parameters.
    1. Number of Visits or Donations.
    2. Number of Days, Weeks, or Months.
  6. Next, edit the B variant of the Giving Form you want to test.
  7. Finally, review and publish your A/B Test.
  8. Currently, traffic between the two forms is split equally 50/50.

For clear, reliable results, test only one change at a time in an A/B test. When multiple changes are introduced at once, it becomes difficult to determine which one influenced performance.

Viewing the Results of an AB Test

  1. To view draft, in progress, or finished tests, navigate to A/B Tests > View A/B Tests > Hover over a Test.
    1. To view test results click Overview.
    2. To preview a test in any status click Overview.
    3. To manually end a test click End Test.
    4. To delete a draft test click Discard Draft.