Creating Impact Statements

Impact Statements help donors understand the real-world impact of their gift by clearly connecting donation amounts to outcomes. Impact Statements can be customized for each preset amount in the Donation Array, allowing you to reinforce value and motivation at the moment a donor selects an amount.

Adding Impact Statements

1. Navigate to Campaigns > Select a Campaign > Select a Giving Form.
2. In the Element Library, click Impact within the More Options section.
3. Click Add Impact for the applicable donation amount.
4. Enter a description that explains the impact of the selected donation amount.
5. Click Update.
6. To modify or remove an Impact Statement, click the pencil icon to edit or the trash icon to delete the statement for the corresponding donation amount.

Once configured, Impact Statements will appear when a donor selects the corresponding Donation Array amount on the Giving Form.

Custom Impact Equation

The Custom Impact Equation allows you to dynamically generate impact statements for donations entered in the Custom Amount field. Instead of defining fixed statements, you configure an equation that scales the impact message based on the donor’s entered amount.

When setting up a Custom Impact Equation, the following inputs are used:

1. Impact Label: Defines the name of the item or outcome being funded (e.g. Meal, Book).

2. Complete the Equation: Specify the dollar amount required to provide one unit of the item defined in the Impact Label (e.g. $10 = 1 Meal).

Using these inputs, the form calculates and displays a proportional impact statement as the donor enters an amount.

For example, if the Impact Label is “Meal” and the equation is set so that one meal equals $5, a $25 donation would generate an impact statement indicating that the gift provides 5 meals.