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Measuring Campaign Success

Gather insights into fundraising performance.

Campaign metrics provide a snapshot of how your fundraising efforts are performing across different giving channels. These metrics update in real time and can be filtered to show results from specific channels or all activity combined.

Use these insights to evaluate engagement, identify opportunities for improvement, and measure progress toward your fundraising goals.

Filtering by Giving Channel

At the top of the campaign page, you can filter metrics by giving channel:

  • All: Displays combined data from all channels.

  • Giving Forms: Includes donations made through standard giving forms.

  • Peer to Peer: Includes donations made through peer-to-peer fundraising pages.

  • Events: Includes donations associated with fundraising events.

  • Text To Give: Includes donations made via text message.

  • Other: Includes donations not tied to the channels above.

Fundraising Metrics

Donations

  • Amount Raised: The total dollar amount raised for the campaign based on the selected channel filter.
  • Average Donation: The average gift size for the campaign.
  • Total Donations: The total number of completed donations recorded for the campaign.

Donors

  • Repeat Donors: The number of donors who have given more than once to the campaign.
  • Visits: The number of visits to campaign related pages (e.g. giving forms).
  • Conversion Rate: The percentage of visits that resulted in a completed donation.