Skip to content
English
Submit a Support Request
  • There are no suggestions because the search field is empty.

Measuring Campaign Success

Gather insights into fundraising performance.

Campaign metrics provide a snapshot of how your fundraising efforts are performing across different giving channels. These metrics update in real time and can be filtered to show results from specific channels or all activity combined.

Use these insights to evaluate engagement, identify opportunities for improvement, and measure progress toward your fundraising goals.

Fundraising Metrics

Metrics

  • Total Raised: The total dollar amount raised for the campaign.
  • Donors: The total number of donors who have donated to the campaign
  • Avg. Conversion Rate (ACR): The average donor conversion rate for the campaign.
  • Avg. Donation Amount (ADA): The average gift size for the campaign.

Time Range Filters

Campaign metrics can be filtered by preset time ranges to help you analyze performance over specific periods. Each filter also displays a percent change indicator, which compares the current period's results against the equivalent prior period.

  • Week: Displays data for the current calendar week (Sunday–Saturday). The percent change compares against the previous calendar week.
  • Month: Displays data from the first of the current month through today. The percent change compares against the full previous month.
  • Quarter: Displays data for the current calendar quarter through today. The percent change compares against the previous full quarter.
  • Year: Displays data from January 1 of the current year through today. The percent change compares against the same January-through-current-date range in the prior year.