Pictures are worth a thousand words.
Pictures and other media are incredibly important when creating social content. Visually interesting content generates interest and takes your social media to the next level.
Here are some reasons that pictures, video, infographics, and other media are important for strengthening your social media presence.
Good Media Gets Shares
We've already said this, but an important part of managing social media is creating shareable content that broadens your reach from your own network of friends to your friend's networks.
Great pictures, videos, and blog posts are more likely to be shared than a simple post. Of course, there are times to share a simple announcement with your followers, but you don't want that to be all of your content.
Put energy into taking beautiful photos, creating well made videos, and writing innovative blog posts. Think to yourself, "would I like to see this?"
Shareable Content Broadens Your Audience
"...And then they told two friends, and they told two friends..."
Shareable content sometimes takes on a life of its own and ends up having a broader reach than you ever anticipated. When this happens, you get exposure to a lot of potential new supporters.
While you can't force any content to go viral (it takes some amount of luck), by creating shareable media, you increase your chances of being seen by a broad network.
Visual Content Engages Followers Quickly
Social media is fast-moving, and most users scroll through their newsfeeds like they think the antidote is at the bottom.
People can engage with visuals more quickly than text, so they're more likely to slow down and interact with visual content.
By using pictures, video, and infographics, you make it more likely that your audience will actually engage with your content.