Using QR Codes
The Shortest Path to Mobile Devices
Most people carry a smartphone in their pocket. QR codes let you take advantage of that by linking donors directly to your giving experience with a single scan. They eliminate friction and make it easier for supporters to give on the spot.
What is a QR Code?
A QR code is a machine-readable pattern that encodes a link, typically a URL. When someone scans it with their phone camera, the encoded link opens instantly. This is far quicker than older methods like texting a keyword and waiting for a reply.
How QR Codes Help Fundraising
Use QR codes at events, on print materials, posters, screens, or anywhere donors are ready to engage. Scanning a code should take them straight to any of your giving channels, reducing steps and boosting conversions.
How to Create a QR Code
Choose the destination URL you want donors to reach, such as a specific Giving Form. In Google Chrome, you can right click anywhere on the page and select Create QR Code for this Page to instantly generate a QR code.
Alternatively, you can use an online QR code generator to turn the link into a QR image. Many free tools exist, including browser extensions and standalone sites.
Best Practice Tip
Shorter URLs produce cleaner, simpler QR codes that are easier to scan from a distance. If your link is long, consider using a URL shortener before generating the QR code.