---
title: Brand Consistency
description: When people know what to expect, they begin to trust.
---

[The #1 data-backed digital fundraising blog on the internet I iDonate ](https://www.idonate.com/blog)

# [Brand Consistency](https://www.idonate.com/blog/brand-consistency)

 Written by [iDonate](https://www.idonate.com/blog/author/idonate-staff) | May 2

When a brand is consistent in how it looks; the message it conveys; how it makes people feel; and what it delivers day in and day out; people know what to expect and how to engage. When people know what to expect, they begin to trust. For a Connected Giving org, trust-building lays the foundation that makes the connection feasible. Without trust, there is no connection.

#### What Makes a Consistent Brand?

A consistent brand representation means that no matter where the donor finds your nonprofit, it looks, feels, sounds, and works the same way.

#### Why is Brand Consistency Important?

People trust brands they recognize and know. Trust plays a key role in the purchasing decisions people make and the decision to share with their friends.

- **Consistent brand representation across all platforms increases revenue by 23%.** (Lucidpress, 2019)
- **It takes 5 to 7 impressions for a person to remember a brand.** (SmallBiz)
- 90% of consumers expect to have a similar experience with a brand across platforms. (TailorBrand)

Contact the iDonate team at [info@idonate.com](mailto:info@idonate.com) for more information on how your organization can become a Connected Giving org.

[View full post](https://www.idonate.com/blog/brand-consistency)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "iDonate"
  },
  "dateModified" : "2025-02-06T16:09:58.064Z",
  "datePublished" : "2022-05-02T18:21:14Z",
  "headline" : "Brand Consistency",
  "image" : {
    "@type" : "ImageObject",
    "height" : 800,
    "url" : "https://2776216.fs1.hubspotusercontent-na1.net/hubfs/2776216/iD_Spring_CG_3_Header.jpg",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://www.idonate.com/blog/brand-consistency",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "iDonate Blog"
  }
}
```