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3 min read

Marketing Matching Gifts Ahead of Giving Tuesday

Marketing Matching Gifts Ahead of Giving Tuesday

More than likely, your organization is already gearing up for a successful Giving Tuesday campaign this year. But do you have a plan for making the most of corporate matching gifts? If not, you’re...

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Woman smiling with iphone and tech apps around her

5 min read

7 Ways the Next Generation of Giving Will Look Dramatically Different

The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....

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animated illustration showing different generations and ethnicities of people

5 min read

Next Generation of Generational Giving: Who Gives the Most and Why

Every generation of people has a story. Each age group has lived through many different and same events. Whatever those are, they all come away with...

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group of kids smiling toward the camera

2 min read

Want to Motivate Donors? Show Them Results

There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...

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man leaning over a computer writing a noncash appeal email in an office

3 min read

How Can You Create the Perfect Noncash Appeal for Giving Tuesday?

Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...

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woman using technology while sitting on her bed

2 min read

Technology Is the Bridge Between Donors and Their Favorite Causes

Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...

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man looking at a tablet while talking with a coworker about ab testing for nonprofits

3 min read

What Is A/B Testing and How To Use It for Your Nonprofit's Success

You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...

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volunteers passing out water bottles outdoors at a shelter

2 min read

Donors Want to Feel Connected

The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...

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person holding a phone screen displaying social media fundraising app icons

6 min read

Your Guide to Social Media Fundraising for Nonprofits

Social media for nonprofits is a vital part of any fundraising strategy. It’s not only a great way to spread awareness about your cause, but also...

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two young women sitting and watching a video on a phone

3 min read

The Importance of Plugging into the Donor Lifecycle

On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...

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millennials working together around a table

3 min read

Why Younger Donors Aren’t Donating Their “Stuff”

We all know the importance (and difficulty) of connecting with younger donors, but there might be some very simple things your organization can do to...

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woman smiling while holding a phone

2 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...

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three people helping load canned foods into a box

2 min read

5 Steps to a Successful Giving Tuesday 2022 Campaign

Giving Tuesday is a can’t-miss opportunity. It is – quite literally – a worldwide effort to raise money for worthy causes while amplifying the good...

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woman standing outside looking at her phone

4 min read

How Can We Break Out From the 2% Dilemma?

Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...

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woman handing a box of food to another woman in a car

2 min read

What Is the International Day of Charity?

On a weekend that is typically known for Labor Day, September 5 also holds another special meaning that affects people across the globe.

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football coach drawing up a play on a whiteboard

2 min read

What Is a Nonprofit Fundraising Playbook? 3 Truths To Know

You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...

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group of people working around a computer

3 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...

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digital fundraising platform from idonate screenshot

3 min read

iDonate 2.0: Make Giving Simpler for Your Organization

Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things, ...

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a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

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a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

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