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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

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Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Digital Fundraising Blog

3 min read

Keep Your Mission Hot This Summer: Build a Social Media Strategy That Works

Summer can feel like a quiet season for nonprofits — but with the right strategy, it doesn’t have to be a slow one. As temperatures rise and supporters’ routines shift, many organizations wonder if it’s even worth posting on social media during the...

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2 min read

2025 M+R Benchmarks: What Nonprofits Must Know About Online Giving and Donation Pages

If you're in nonprofit fundraising, the M+R Benchmarks report is basically required reading.

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Katelyn Baughan holding a notebook, promoting iDonate’s Spring Campaign Success webinar on using storytelling to stand out in nonprofit fundraising emails.

5 min read

Spring Campaign Success: Using Storytelling to Stand Out in Crowded Nonprofit Inboxes

In the digital fundraising landscape, nonprofits with compelling stories see higher donation completion rates than those relying on facts alone. As...

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3 min read

How to Make ChatGPT Your Fundraising Copywriting Sidekick

I’ve been hearing versions of this quote a lot lately:

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4 min read

Why Growing Nonprofits Outgrow Spreadsheets (And What to Do Next)

Every growing organization reaches that moment where they have more spreadsheets than they can count.

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3 min read

The One Thing Missing from Your Nonprofit’s Social Strategy: Monthly Giving

What if I told you that the key to a thriving monthly giving program isn’t just a well-optimized donation page—it’s a consistent, compelling social...

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4 min read

8 A/B Tests That Convert Visitors into Donors

Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...

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2 min read

How One Simple Email Strategy Boosted Monthly Donations by 55.3%

In the nonprofit world securing consistent funding can feel like an uphill battle. One powerful solution lies in cultivating a steady stream of...

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5 min read

Social Media Made Simple: 7 Stress-Free Workflows for Small Nonprofit Teams

Social media is one of the most powerful tools available to nonprofits—it helps us tell our stories, build community, and inspire action. But let’s...

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2 min read

Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit

Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...

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