2 min read
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
5 Steps to Map Your 2025 Donor Journey
Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
4 min read
The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits
In the world of digital fundraising, every click, page visit, and every donation tells a story.
3 min read
Maximizing Year-End Giving: Lessons from Giving Tuesday and What Nonprofits Should Do Now
Last week, I sat down with my good friend Nathan Hill from NextAfter, and we went deep on Giving Tuesday results and what nonprofits can do to crush...
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...
4 min read
12 Marketing Hacks to Maximize Donations this Year-End
As the year draws to a close, nonprofits everywhere are gearing up for one of the most critical times in the fundraising calendar. The year-end...
3 min read
Last-Minute Tips to Maximize End-of-Year Matching Gifts
The end of the year is a crucial time for nonprofits, with nearly 30% of annual donations occurring in December and 10% in the last three days of the...
4 min read
How do I Begin Building Community at my Nonprofit?
There is a yearning. And post-COVID it feels like it is growing stronger.
6 min read
Mastering the Planning Phase of Year-End Campaigns
Year-end campaigns that fall short aren’t because the graphics aren’t pretty, or the theme isn’t catchy, it’s usually because they aren’t planned...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....