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Copy of Development Solutions Page Hero

Launch mobile-first pop-up forms in minutes, use built-in tools to capture more donations, and optimize the giving experience—no dev team required.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Digital fundraising resources

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Copy of Blog Post Hero Image - GA + GTM Essentials

The 4 Types of Online Donation Experiences

89% of donors leave without giving. Learn how to use the right donation form to close the gap and boost conversions.

Step-by-step A/B testing strategies that increase donations by up to 253%

Learn how nonprofits like yours are skyrocketing conversions, boosting revenue, and building loyal donor bases with A/B testing.

Whether you're new to testing or looking to optimize your current efforts, The Essential Donation Page A/B Testing Lab Manual gives you the tools to turn small tweaks into big fundraising wins.

Why A/B Testing is Your Secret Weapon

Higher Conversions: Elevate donation rates by up to 150% with tested strategies.
More Revenue: One tweak led to a 253% revenue lift—see how you can replicate it.
Proven Results: Learn from real-world nonprofit success stories.
Smarter Decisions: Eliminate guesswork and optimize every change.
Boost Retention: Turn one-time donors into loyal supporters.

Up to 150% higher conversions

253% more revenue per visitor

70–90% donor retention rates

What you will find in this lab manual

Why your nonprofit can't afford to not A/B test
The 8-step process to launch your first test
7 ready-to-run experiments for your donation pages
Top 10 testing mistakes (and how to avoid them)
Metrics that matter most in A/B testing

Act Now - Transform Your Donation Page Performance in No Time

(P.S. Don’t forget to explore the Interactive A/B Testing GPT tool included with your download.)g gives you the tools to turn small tweaks into big wins.