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Alignment & Accessibility

Alignment & Accessibility

When a nonprofit starts with a donor-centric mindset, the alignment of its operational teams transforms into a Connected Giving Org.

A Vision You Can Lead With

1. Get Clear on Vision and Strategy

Communicate both the vision and the plan to get there, across the organization.

2. Audit Your Technology & Systems

Admin technology and systems should work to streamline the giving process and the admin lift. Get rid of what creates friction.

3. Manage & Use Your Data

Use your data to identify and build relationships with your target donor — the donor who is most likely aligned and passionate about your cause.

4. Set Measurable Goals

Set measurable goals that work together to move the organization forward. And share the goals with your teams.

Creating Accessibility

Accessibility in a Connected Giving Organization works to make giving easy — easy to find, easy to give, easy to share with others and easy to pivot when catastrophe strikes.

DigitalDonationsIn the past five years, the number of digital donations grew 239% and digital dollars grew by 322%. (Donor Drive)

TwitchTo date, Twitch has already been used to raise over $80 million for nonprofits. (Business Insider)

DonorsDigitally mature nonprofits are 1.4x more likely to be confident that they are better able to engage more audiences. (Salesforce, 2020)

Alignment & Accessibility In Action:

In the midst of COVID, Connected Giving orgs were able to pivot quickly, offering a way to engage and give — even from a distance:

The 2020 Digital Discovery Ball, the American Cancer Society’s first-ever, large-scale virtual gala in Chicago, raised over $1.85 million. (PR Newswire)

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