For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift.
In fact, only 23% of first-time donors ever give a second gift.
For every 100 new donors gained, approximately 80% are lost.
Donor retention is at its lowest point in 3 years and expected to continue dropping.
63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)
Since 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.
The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.
Visit idonate.com for more information on how your organization can become a Connected Giving Org.
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Ray Gary: February 6
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
Grace Green | Double the Donation: November 16
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
Ray Gary: October 21
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
iDonate Staff
