Intentional & Relevant
Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for...
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For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift.
In fact, only 23% of first-time donors ever give a second gift.
For every 100 new donors gained, approximately 80% are lost.
Donor retention is at its lowest point in 3 years and expected to continue dropping.
63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)
Since 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.
The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.
Visit idonate.com for more information on how your organization can become a Connected Giving Org.
Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for...
Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.
Connected Giving orgs are transparent about the good they’re doing and proactively answer questions before they are asked, engendering donor trust.