iDonate Staff
The Donor Data Dilemma
iDonate Staff : November 24
Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.
For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift.
In fact, only 23% of first-time donors ever give a second gift.
For every 100 new donors gained, approximately 80% are lost.
Donor retention is at its lowest point in 3 years and expected to continue dropping.
63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)
Since 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.
The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.
Visit idonate.com for more information on how your organization can become a Connected Giving Org.
Six Connected Giving Principles
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Ray Gary : August 30
The cost of attracting new donors is expensive. Despite the widespread emphasis on attracting new donors, the most valuable part of an interaction...
Fix Your Leaky Pipes
Bill High : November 24
I remember when I first started in the donor advised fund world. One of our earliest funds was opened by a sharp, shrewd man. He asked me a simple...