iDonate Staff
Intentional & Relevant
iDonate Staff : November 24
Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for...
For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift.
In fact, only 23% of first-time donors ever give a second gift.
For every 100 new donors gained, approximately 80% are lost.
Donor retention is at its lowest point in 3 years and expected to continue dropping.
63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)
Since 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.
The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.
Visit idonate.com for more information on how your organization can become a Connected Giving Org.
The Donor Data Dilemma
iDonate Staff : November 24
Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.
Clear & Proactive
iDonate Staff : January 13
Connected Giving orgs are transparent about the good they’re doing and proactively answer questions before they are asked, engendering donor trust.