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The essentials

What is a donation page?

Start converting more donors with our guide to donation pages.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

We're showing you how to keep your donation page loading fast - and driving higher conversions.

Digital Fundraising Resources

One-Time Donations Are Costing You

One-Time Donations Are Costing You

Icon_MoneyAwayFor every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift. 

 

Icon_23In fact, only 23% of first-time donors ever give a second gift.

 

Icon_80For every 100 new donors gained, approximately 80% are lost.

 

Icon_LowestDonor retention is at its lowest point in 3 years and expected to continue dropping.

 

Icon_63Online63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)

 

Icon_LapsedRevenueSince 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.

 

The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.

 

Visit idonate.com for more information on how your organization can become a Connected Giving Org.

Intentional & Relevant

Intentional & Relevant

Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for...

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The Donor Data Dilemma

The Donor Data Dilemma

Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.

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Clear & Proactive

Clear & Proactive

Connected Giving orgs are transparent about the good they’re doing and proactively answer questions before they are asked, engendering donor trust.

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