The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
5 Powerful Ways to Increase Online Giving
This eBook teaches you the D.O.N.O.R. First Fundraising secrets that our customers are using to raise 2x the industry benchmark each year.
10 Simple Truths About Digital Fundraising
Our data-packed ebook showcases the critical need for an optimized, Donor-First Fundraising approach and where so many nonprofits are getting it wrong.
For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift.
In fact, only 23% of first-time donors ever give a second gift.
For every 100 new donors gained, approximately 80% are lost.
Donor retention is at its lowest point in 3 years and expected to continue dropping.
63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)
Since 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.
The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.
Visit idonate.com for more information on how your organization can become a Connected Giving Org.
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....