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What is a donation page?

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Digital Fundraising Resources

Personalization that Connects Your Donors to Your Mission

Personalize your giving experience with features like our giving impact equation and personalized gift arrays to acquire, convert, and retain more donors!
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Our friends and partners over at the NextAfter Institute found out that 55% of Donors would give more if the Nonprofit's ask was personalized, yet nearly a half of all Nonprofits use the exact same suggested gift array strategy for all of their donors.

Personalization within your giving forms and landing pages can make or break the giving experience for your donors. That's why iDonate's proprietary Donor-First personalization tools like our Giving Impact Equation, custom gift array labels, and contextual giving using URL parameters are so vital to our customers' success!

55% of Donors Would Give More Today!

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Giving Impact Equation

Your donors are deeply connected to your cause and the good you do, that's why they donate. Now, only with iDonate's Giving Impact Equation builder, you can tie your mission and your donors' gifts directly to the impact their donation will have on your mission!

For each gift array option, you now have the ability to show the donor what that gift amount equates to. Donors will no longer just be giving $100... They'll be giving 2 years worth of school supplies, or 2 pairs of shoes, or 20 meals, etc.

Giving Impact Equation Editor

Custom Gift Array Labels

iDonate's Contextual Giving is a way to make sure your request for a gift is individualized, personal, and appropriate for each donor based on what you know about their financial situation and giving history. 

Our Digital Fundraising Platform allows your organization to create unique values calculated for each donor that accurately reflects donor sentiment in real-time. Amounts that resonate with each individual and optimize fundraising. 

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Donation Options (gift arrays)-1

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Contextual Giving

iDonate's Contextual Giving is a way to make sure your request for a gift is individualized, personal, and appropriate for each donor based on what you know about their financial situation and giving history. 

Our Donor-First Fundraising Platform allows your organization to create unique values, calculated for each donor, that take into account your donor's past giving history and pass them to the form through the URL parameters.

For example, for someone who gave $300 last time, you can present an array with $320 at the low end and $650 at the highest. Or for a donor that gave $5,000 last time, maybe you don't want a gift array at all, and you just want to provide them an entry field where they can give a large gift.

This personalized and customized approach puts Donor-First Fundraising in your hands and allows you to connect with your donors in deep and powerful ways that are proven to convert and retain more donors year after year.

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Personalization Technology with digital fingerprint

Goal Meters

If you have a larger event upcoming with a higher fundraising goal, adding in a goal meter could be a small but missing piece. Input a custom amount, add in your own text and colors, and validify the amount that has been donated. When donors see tangible progress of a campaign, they are more likely to give, and this ultimately turns into a higher conversation for your campaign. 

Goal Meter page - Make it fun (1) (1) LargeCompressed
Being able to see in real-time what's coming in for each campaign has been powerful. It was especially beneficial with our "Ukraine Crisis Response" campaign. We were tracking that one heavily, so seeing in real-time that donor support was still strong helped us make key decisions in extending our appeal efforts. We raised over $5,000,000 with that campaign, most of which was online.
Peg Jones Profile Image
Peg Jones
Chief Development Officer | NAMB
iDonate has made my job significantly easier! iDonate is an excellent organization. Their software is high quality and they are always wanting to hear from us on how they can make their product meet our needs better. It's not just lip service. I have personally provided feedback on their P2P program and they have worked with me to implement the changes I requested. They help make it an easy and seamless experience in donating to events which makes it easier for our people to raise the funds necessary. Our staff and students are more confident in raising funds because of how easy iDonate makes it to give online. Also, iDonate's customer support is incredible. They're very timely in helping solve issues.
Kevin Wilkie - Campus Outreach
Kevin Wilkie
Campus Outreach
We've seen our donations double in the first two months of using iDonate.
Forest Pickett
Director of Development, OBU
iDonate has been key in moving our fundraising to the next level! They way that their systems directly integrate into our website and events has been a massive help in acquiring funds for both our staff as well as for the events that we run. We had consistently had problems in tracking all of the funds for events, and we were having to go through additional third parties to create event reminders. iDonate gave us an easy way to keep track of these funds, as well as gave us a way to create events! Also, having control over fundraiser pages's content while allowing individuals to create the pages themselves has been a huge help.
Matt W. Testimonial Image
Matt W.
Creative Director
We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni can connect to.
David Ritchie
Director of Information Services, Jefferson University