Skip to the main content.

What does it mean to be Donor-First?

Learn More

The essentials

What is a donation page?

Start converting more donors with our complete guide to donation pages.

PCI compliance for nonprofits

Use this overview to get up-to-speed on what your nonprofit needs for PCI compliance.


Digital Fundraising Resources

Login for iDonate Customers

Customer Login

Donor "Self-Serve" Portal

Donor Login

A/B Testing: Point & Click Optimization Now at Your Fundraiser's Fingertips!

Take the guessing out of what text may do better and which giving form or landing page will convert the most. Utilize iDonate’s A/B testing feature to start optimizing your fundraising mission for success. 

Google Optimize user?? Click here >>

Get Started

Yes, A/B split testing is powerful, but that doesn't mean it needs to be difficult.

5 Steps to Running an iDonate A/B Split Test


See how easy optimization can be with iDonate's built-in A/B Split Testing.

Request a Demo

Looking for a Google Optimize Alternative to run A/B Testing?

Google has announced that they are discontinuing Google Optimize, which is a problem for all you digital marketers that have relied on Google Optimize for A/B Testing their fundraising pages and forms. 

Lucky for you, iDonate has the best alternative to Google Optimize built right into our Donor-First fundraising platform! No need to have a 3rd party tool to run A/B split testing; with iDonate, you can create, run, and analyze your A/B split test with a few simple clicks.

A/B testing optimization doesn't have to be a thing of the past just because Google Optimize is. Schedule a demo for a first-hand look at the best replacement solution to Google Optimize for nonprofits today!

Schedule A Demo

iDonate's fundraising platform is a Google Optimize alternative for ab testing

Optimize with ease

The best digital fundraisers are constantly optimizing and tweaking. Even if something looks and works great, it can always be a little better.

iDonate’s in-app A/B testing feature gives your digital fundraising team the ability to not only design and deploy custom giving forms and donation pages, but also test two versions against one another to see which one performs best. Have a winner? Simply choose the one with better metrics, and it’s now live for you to receive the most fundraising dollars.

Choosing Form to Test

Build it all in-house

A/B testing sounds like a tricky technical name, but we’ve designed it so you can optimize with the best of ‘em. With just a few clicks, you can deploy advanced A/B testing and continually enhance your fundraising ask.

We include a built-in editor to create your form or page variants as you please, and built-in metrics and analytics to track your testing performance. There’s no need to hire expensive agencies, ask for IT or marketing help, nor pay for other licenses or third-party resources to set it all up.

Optimization is now at your fingertips!

Get Started


Creating Test

Launch Your Optimized Giving Forms & Landing Pages with a Single Click

Once your test has fully run and you have chosen your clear winner, simply end your test with a click, and your optimized Giving Form or Landing Page will now be shown to all visitors and the losing test variant you didn't select will be automatically archived for you.

Now you're ready for your next A/B Split Test! Cool, right?!

iDonate AB Test Overview
Being able to see in real-time what's coming in for each campaign has been powerful. It was especially beneficial with our "Ukraine Crisis Response" campaign. We were tracking that one heavily, so seeing in real-time that donor support was still strong helped us make key decisions in extending our appeal efforts. We raised over $5,000,000 with that campaign, most of which was online.
Peg Jones Profile Image
Peg Jones
Chief Development Officer | NAMB
iDonate has made my job significantly easier! iDonate is an excellent organization. Their software is high quality and they are always wanting to hear from us on how they can make their product meet our needs better. It's not just lip service. I have personally provided feedback on their P2P program and they have worked with me to implement the changes I requested. They help make it an easy and seamless experience in donating to events which makes it easier for our people to raise the funds necessary. Our staff and students are more confident in raising funds because of how easy iDonate makes it to give online. Also, iDonate's customer support is incredible. They're very timely in helping solve issues.
Kevin Wilkie - Campus Outreach
Kevin Wilkie
Campus Outreach
We've seen our donations double in the first two months of using iDonate.
Forest Pickett
Director of Development, OBU
iDonate has been key in moving our fundraising to the next level! They way that their systems directly integrate into our website and events has been a massive help in acquiring funds for both our staff as well as for the events that we run. We had consistently had problems in tracking all of the funds for events, and we were having to go through additional third parties to create event reminders. iDonate gave us an easy way to keep track of these funds, as well as gave us a way to create events! Also, having control over fundraiser pages's content while allowing individuals to create the pages themselves has been a huge help.
Matt W. Testimonial Image
Matt W.
Creative Director
We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni can connect to.
David Ritchie
Director of Information Services, Jefferson University