The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
5 Powerful Ways to Increase Online Giving
This eBook teaches you the D.O.N.O.R. First Fundraising secrets that our customers are using to raise 2x the industry benchmark each year.
10 Simple Truths About Digital Fundraising
Our data-packed ebook showcases the critical need for an optimized, Donor-First Fundraising approach and where so many nonprofits are getting it wrong.
Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for your cause. Every nonprofit has a target audience—the donors who are passionate about your cause, align with your mission, and are ready to get involved.
Meet Them Where They Are
How you show up matters. Intercept your donor where they’re already going and consider their daily routine. Consider leveraging one of the following channels:
1. Social
53% of nonprofits engage with their donors via social channels to better understand their interests and motivations.
(Salesforce Nonprofit Trends)
2. Search
Google AdGrants attracts donors, raises awareness for your organization, and recruits volunteers with in-kind advertising on Google Search. (Salesforce Nonprofit Trends)
3. Entertainment
Make it easy for supporters to give with YouTube Giving features (currently available in the U.S.). (Youtube Nonprofits)
4. Navigation
Develop compelling data visualizations to track and share your organization’s impact and programs. (Google Earth & Maps)
5. Voice
Google Assistant helps users donate easily to important causes and nonprofit organizations by saying to your assistant or iOS/Android “Hey Google, donate to ______.” (TechQuila))
6. Mail
Nonprofit emails have an average open rate of 20% and an average clickthrough rate of 2.66%. (Campaign Monitor)
Who is Your Audience?
When identifying your target audience, be as descriptive as possible:
Demographic
Communication Style
Background
What Are Their Objections
What Are Their Goals
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....