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5 Powerful Ways to Increase Online Giving

This eBook teaches you the D.O.N.O.R. First Fundraising secrets that our customers are using to raise 2x the industry benchmark each year.

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Our data-packed ebook showcases the critical need for an optimized, Donor-First Fundraising approach and where so many nonprofits are getting it wrong.

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Intentional & Relevant

Intentional & Relevant

Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for your cause. Every nonprofit has a target audience—the donors who are passionate about your cause, align with your mission, and are ready to get involved.

Meet Them Where They Are

How you show up matters. Intercept your donor where they’re already going and consider their daily routine. Consider leveraging one of the following channels:

1. Social

53% of nonprofits engage with their donors via social channels to better understand their interests and motivations.
(Salesforce Nonprofit Trends)

2. Search

Google AdGrants attracts donors, raises awareness for your organization, and recruits volunteers with in-kind advertising on Google Search. (Salesforce Nonprofit Trends)

3. Entertainment

Make it easy for supporters to give with YouTube Giving features (currently available in the U.S.). (Youtube Nonprofits)

4. Navigation

Develop compelling data visualizations to track and share your organization’s impact and programs. (Google Earth & Maps)

5. Voice

Google Assistant helps users donate easily to important causes and nonprofit organizations by saying to your assistant or iOS/Android “Hey Google, donate to ______.” (TechQuila))

6. Mail

Nonprofit emails have an average open rate of 20% and an average clickthrough rate of 2.66%. (Campaign Monitor)

Who is Your Audience?

When identifying your target audience, be as descriptive as possible:


  • What generation are they from?
  • What is their gender?
  • What is their estimated household income?

Communication Style

  • How do they expect you to communicate with them (tone, channel, cadence)?


  • What is their occupation and employer?
  • What is their education level?

What Are Their Objections

  • What are they passionate about?
  • What are their interests and concerns about the world today?
  • Do they align with your nonprofit’s causes?

What Are Their Goals

  • How do they want to get involved in your nonprofit?
  • What level of change do they want to contribute to?
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There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...

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Marketing Matching Gifts Ahead of Giving Tuesday

Marketing Matching Gifts Ahead of Giving Tuesday

Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...

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7 Ways the Next Generation of Giving Will Look Dramatically Different

7 Ways the Next Generation of Giving Will Look Dramatically Different

The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....

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