Enhancing Generosity: Key Elements to Incorporate in a Giving Form
Giving forms play a crucial role in facilitating donations and philanthropic endeavors. They serve as the bridge between individuals who wish to...
5 Powerful Ways to Increase Online Giving
This eBook teaches you the D.O.N.O.R. First Fundraising secrets that our customers are using to raise 2x the industry benchmark each year.
10 Simple Truths About Digital Fundraising
Our data-packed ebook showcases the critical need for an optimized, Donor-First Fundraising approach and where so many nonprofits are getting it wrong.
2 min read
Ray Gary
:
September 29
Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our day-to-day existence that it’s become second nature to us. But as obvious as it seems, when it comes to nonprofits, the impact of technology on fundraising has remained elusive.
That gap is notable, considering how deeply technology is woven into our lives. After all, donors are people (and consumers). They’re active participants in digital networks of all kinds. From personal interactions on social networks to keeping up with the news, downloading music, watching a movie, buying a book, even purchasing a car, they move seamlessly between digital channels of all kinds.
In fact, the evidence shows that donors turn to technology in the act of giving to causes they care about as much as they do in other parts of their lives:
Clearly, there is a substantial opportunity for NPOs to tap into the widespread use of technology by today’s donors. This has profound implications for how the nonprofit world must interact with donors if they want to build a growing, sustainable organization.
This isn’t to suggest there aren’t hurdles to be overcome. Many nonprofits continue to rely on legacy systems that weren’t designed with today’s donors in mind. For example, these systems aren’t cloud-based and aren’t as easily accessible. They usually comprise tools that are not integrated, and for that reason can't work closely with your CRM. Moving to systems designed for today’s donors, thereby ensuring a holistic view of your donors, may well require replacing these older systems, as well as your practices overall. This can present NPOs with major challenges.
At the end of the day, incorporating donors’ unprecedented use of technology in donor relations boils down to having the right tools in place and knowing how to put them to use. This is the path to using data more effectively in the donor lifecycle. iDonate designed its Donor Fundraising Platform (DFP) to enable just that.
It provides the technology platform that NPOs can employ to build lasting relationships with donors, accelerate conversion rates, and support a foundation for long-term sustainability. I invite you to learn more about our DFP solution for nonprofits.
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