Empart USA: Configure Online Giving Forms with Custom Designations

Empart was founded in Australia in 1998 with the vision of impacting 100,000 villages in South Asia by transforming communities, and helping meet the physical needs of villagers living in poverty.

More than 36,000 villages have been impacted by the work of Empart since their mission began.

Empart Success Story

Empart was founded in Australia in 1998 with the vision of impacting 100,000 villages in South Asia by transforming communities, and helping meet the physical needs of villagers living in poverty. More than 36,000 villages have been impacted by the work of Empart since their mission began. With offices in Australia, Switzerland, Germany, France, Canada, the United Kingdom, and the US, the organization still strives toward that original vision of impacting 100,000 villages by 2030.

Campaign Stats

Empart USA saw significant growth in online revenue in March through June of 2020.

• Donors gave 99.78% more in donations in that time period than the same period last year.
• They also brought in 85% more first time digital givers in that same time period.
• 36,000 Villages have been impacted by the work of Empart since their mission began.

The Need

The COVID pandemic of 2020 created unique challenges for Empart. South Asia enacted some of the most stringent restrictions in the world to reduce the spread of COVID in their country. These restrictions made it especially difficult for citizens that were living day to day to provide for themselves and their families. Empart was already working to provide for the physical needs of people in the villages where they worked but suddenly the number of people that needed assistance increased dramatically. The organization has 9,600 field workers in their network and relationships in thousands of villages across South Asia. Empart decided to put this network of field workers to work and extended some of their humanitarian efforts significantly. For many people in the region, they work all day and earn wages to buy food that day. The pandemic made it impossible for many of them to work at all. The ability to earn an income was suddenly gone. On top of that, access to healthcare in this area was already very limited.

Empart had to change their approach in the field to provide food and some level of healthcare education and training. Empart set-up feeding programs and even used their staff to spread information about the spread of the virus and provide basic healthcare education.

The Campaign

Empart USA knew the needs were changing in the field so they jumped into action to create additional funding. The first campaign was set-up to increase funding for feeding programs that had been developed. An email to Empart donors asked for gifts to fund this immediate need and drove them to the general giving form on their website. Donors were able to choose the COVID-19 designation on the embed. The COVID-19 response messaging continued through a good portion of 2020 as the pandemic persisted around the world. Multiple emails were sent about feeding programs and additional emails were sent with a request to financially support field workers that were also no longer able to support themselves. Roughly 4,500 field workers needed financial assistance.

The organization was not shy about sending emails throughout the day. Most of their donor base received 4 emails on the day of the campaign and a follow-up email the next day with fundraising results and to thank them for their efforts.

Results

Empart USA saw significant growth in online revenue in March through June of 2020. Donors gave 99.78% more in donations in that time period than the same period from the previous year. They also brought in 85% more first time digital givers in that same time period.

iDonate Event Management

The COVID pandemic created unique needs around the world and dramatically changed the way Empart engaged in their work through 2020. To respond to those needs Empart USA was able to use iDonate to quickly add a COVID-19 Response designation to every embed they had in use. This allowed them to quickly engage donors with the need and to effectively raise the money needed.