Brand Consistency

Brand Consistency

When a brand is consistent in how it looks; the message it conveys; how it makes people feel; and what it delivers day in and day out; people know what to expect and how to engage. When people know what to expect, they begin to trust. For a Connected Giving org, trust-building lays the foundation that makes the connection feasible. Without trust, there is no connection.

What Makes a Consistent Brand?

A consistent brand representation means that no matter where the donor finds your nonprofit, it looks, feels, sounds, and works the same way.

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Why is Brand Consistency Important?

People trust brands they recognize and know. Trust plays a key role in the purchasing decisions people make and the decision to share with their friends.

  • Consistent brand representation across all platforms increases revenue by 23%. (Lucidpress, 2019)
  • It takes 5 to 7 impressions for a person to remember a brand. (SmallBiz)
  • 90% of consumers expect to have a similar experience with a brand across platforms. (TailorBrand)

Contact the iDonate team at info@idonate.com for more information on how your organization can become a Connected Giving org.

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