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5 Powerful Ways to Increase Online Giving

This eBook teaches you the D.O.N.O.R. First Fundraising secrets that our customers are using to raise 2x the industry benchmark each year.

10 Simple Truths About Digital Fundraising
Our data-packed ebook showcases the critical need for an optimized, Donor-First Fundraising approach and where so many nonprofits are getting it wrong.

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Six Connected Giving Principles

Six Connected Giving Principles

The cost of attracting new donors is expensive. Despite the widespread emphasis on attracting new donors, the most valuable part of an interaction with a donor is the second gift.

The most successful nonprofits see their donors as long-term collaborators.
By investing in authentic relationships with those donors over time, organizations experience higher yearly giving, higher retention rates, and low donor churn. 

1. Donor Centric

The goal should never begin with chasing the largest one-time gift. From vision to execution, every decision is made with the donor benefit in mind.

2. Alignment & Accessibility

When a nonprofit organization starts with the donor-centric mindset, it influences the alignment of the operational teams and the tools of donor engagement. 

3. Brand Consistency

Consistent branding across all in-person and virtual touchpoints is a top priority. Alignment in brand style, voice, and tone is a powerful differentiator.

4. Clear & Proactive

Anticipate donor needs and proactively offer insights before the donor is asked. This approach engenders donor trust, and promotes ongoing engagement. 

5. Intentional & Relevant

Carefully select touch points already integrated into the donor’s everyday lifestyle. Provide relevant content delivered in a timely and accessible way.

6. Personalized Experiences 

Focus on personalizing experiences so donors feel seen in every interaction. When they know their gift has impact, they relate more like lifelong friends and less like acquaintances. 

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Enhancing Generosity: Key Elements to Incorporate in a Giving Form

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Top Things to Consider When Finding a Digital Fundraising Partner

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