2 min read
2025 M+R Benchmarks: What Nonprofits Must Know About Online Giving and Donation Pages
If you're in nonprofit fundraising, the M+R Benchmarks report is basically required reading.
Digital Fundraising
5 min read
Spring Campaign Success: Using Storytelling to Stand Out in Crowded Nonprofit Inboxes
In the digital fundraising landscape, nonprofits with compelling stories see higher donation completion rates than those relying on facts alone. As...
3 min read
Nonprofits Are Wasting (or Ignoring) Google’s $10K Ad Grant - Here’s How to Maximize It
The world of nonprofit fundraising is shifting—fast.
3 min read
How to Make ChatGPT Your Fundraising Copywriting Sidekick
I’ve been hearing versions of this quote a lot lately:
4 min read
Why Growing Nonprofits Outgrow Spreadsheets (And What to Do Next)
Every growing organization reaches that moment where they have more spreadsheets than they can count.
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
5 Steps to Map Your 2025 Donor Journey
Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
4 min read
The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits
In the world of digital fundraising, every click, page visit, and every donation tells a story.
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...