10 min read

How to Customize Donation Pages Without Heavy IT Involvement

Your donation page is often the final step between a supporter's good intentions and an actual gift. Yet for many nonprofit and university...

4 min read

How is your donation experience stacking up to benchmarks?

Every spring and summer, the nonprofit benchmarks pour in. I can barely keep up with all of the new reports and case studies in my inbox. I bet you...

3 min read

Donation Forms Are Not All Created Equal: How to Improve Donation Page Performance Before Giving Season

A Preparation Guide for Giving Tuesday, Year-End Giving, and Peak Fundraising Season For most nonprofits, the second half of the year drives the...

3 min read

Four Shining Donation Page Examples

We know that 50–70% of donors abandon donation pages before completing a gift. That means the majority of people who arrive ready to give… don’t. I...

4 min read

How to Get Donors to Say “I Do (Want to Give Monthly)”

Monthly giving is growing in popularity fast, while the number of people making more traditional annual gifts is shrinking. The 2025 M+R Benchmarks...

2 min read

How to Nail Your 2025 Nonprofit Planning: Insights from My Chat with Caroline Griffin

3 min read

Did it Work? Assessing Your Year-End Campaign Performance

Welcome 2026! That quick, the holidays have come and gone. The last appeals are out. The donations have (hopefully) rolled in. Before you move on to...

3 min read

Match Your Message: Aligning Your Year-End Donation Page With Your Campaign

A couple of months back, we created a checklist for a high-converting year-end donation page. The tips in that article apply regardless of your...

3 min read

3 Ways to Test Your Messaging Before Year-End

If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...

2 min read

NIO Wrap-Up: Five Things We Heard From Nonprofit Leaders at the NextAfter NIO Summit

The iDonate team is still buzzing from NIO Summit, where nonprofit leaders, innovators, and changemakers came together to share bold ideas about the...

4 min read

Show, Don’t Tell: Turn Donation Pages into Stories That Move People to Give

I didn’t become a fundraiser on purpose. Like so many of you, I woke up one day with “raise the money” added to the corner of my job description, as...

3 min read

Your Checklist for a High-Converting Year-End Donation Page

It’s that time, friends! Time to get your year-end campaign planning in motion. If you struggle to get started, I recently published an article...