3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
Digital Fundraising
2 min read
NIO Wrap-Up: Five Things We Heard From Nonprofit Leaders at the NextAfter NIO Summit
The iDonate team is still buzzing from NIO Summit, where nonprofit leaders, innovators, and changemakers came together to share bold ideas about the...
4 min read
Show, Don’t Tell: Turn Donation Pages into Stories That Move People to Give
I didn’t become a fundraiser on purpose. Like so many of you, I woke up one day with “raise the money” added to the corner of my job description, as...
3 min read
Your Checklist for a High-Converting Year-End Donation Page
It’s that time, friends! Time to get your year-end campaign planning in motion. If you struggle to get started, I recently published an article...
3 min read
It Takes a Village: 6 Non-Comms Roles That Can Strengthen Your Nonprofit's Social Media
Most people assume social media belongs solely to the communications team. But if you’ve ever managed a nonprofit account (or know someone who has)...
3 min read
Top Tips to Reduce Online Friction and Capture More Gifts
Let’s be real: most donation pages still ask too much, say too little, and take too long to complete. This is a problem—especially when you’re trying...
2 min read
When do Fundraising Tech Integrations Really Matter?
Nonprofit tech stacks are a lot like pet boarding facilities. Each platform is in its own kennel, doing its own thing, unless a human is there to...
3 min read
How Does Your Donor Journey Stack Up? (Free Scorecard Inside)
When we talk about boosting fundraising performance, donation forms and year-end campaigns matter a lot, but they’re not everything. If you want a...
4 min read
Pop-Up or Full-Width: Which Donation Page Format Will Raise More?
When it comes to donation forms, small tweaks can make a big difference. One of the most overlooked—but high-impact—choices a nonprofit can make is...
2 min read
2025 M+R Benchmarks: What Nonprofits Must Know About Online Giving and Donation Pages
If you're in nonprofit fundraising, the M+R Benchmarks report is basically required reading.
5 min read
Spring Campaign Success: Using Storytelling to Stand Out in Crowded Nonprofit Inboxes
In the digital fundraising landscape, nonprofits with compelling stories see higher donation completion rates than those relying on facts alone. As...
3 min read
Nonprofits Are Wasting (or Ignoring) Google’s $10K Ad Grant - Here’s How to Maximize It
The world of nonprofit fundraising is shifting—fast.