ZOE International: Recurring Gift Prompt & Donor Form Optimization

iDonate simplifies digital fundraising for ZOE International, allowing them to raise 20% more in Recurring Revenue & much more! Tactical Giving Strategies, like iDonate's built-in recurring gift prompt, sparked a 20% increase in recurring revenue and increased recurring donors by 18%.

ZOE International's Mission

REACHING EVERY PERSON. RESCUING EVERY CHILD.

REACH EVERY PERSON: Bring the Good News. Train followers of Jesus Christ. 
RESCUE EVERY CHILD: End child trafficking. Restore survivors and at-risk orphans.
[ Matthew 28:18-20, James 1:27 ]

ZOE (a Greek word meaning “life”) was founded in the United States as a nonprofit 501(c)3 organization in 2002 by Michael and Carol Hart. The Harts founded ZOE International in response to their commitment to share the Gospel with those who had not heard and their passion to rescue orphans and other vulnerable children from human trafficking. The Harts sold their custom home and most of their possessions; set up headquarters in Santa Clarita, California; and moved to Thailand where the problem of human trafficking was steadily growing. 

Today, ZOE’s campus in Thailand has over 120,000 square feet of buildings, a state of the art rescue center. ZOE is building a campus in the USA, and continues to expand operations in Australia, Japan, and Mexico. They have successfully rescued and restored the lives of hundreds of children and led thousands of people to Christ.

The Challenge

Nearly 30% of ZOE's online engagement has been through social media. Through other channels like Google Ads and direct website traffic, ZOE is working to keep donors coming back and is utilizing iDonate's digital fundraising platform to make recurring giving an integral part of their fundraising efforts.

Tactical Giving Strategies

With a simple addition to their iDonate online giving form, ZOE has seen a 20% increase in recurring revenue since the fall of 2020. Likewise, the number of active recurring schedules and the number of donors who give on a recurring schedule have both increased by 18%.

To sustain those numbers, ZOE looks to what they call their "future donors." Forty-five percent of ZOE's online traffic comprises users between the ages of 18-35. ZOE targets the college-aged and young adults with a consistent, engaging, and powerful message — one that can be easily shared across all of their international locations.

"Now people from all over the world are getting to know us and wanting to participate!" - Karen Miyamoto | Donor Relations Manager

Increase donations by creating international awareness of the organization and mission in a consistent and frictionless experience through:

• Events
• Strategic social media
• Targeted Donor Marketing
• Consistent Brand Messaging
  
  

Fundraising Results

1. ZOE International was able to raise $350,000 at Race Across America, and 90% of those gifts came through iDonate's online giving page.
2. iDonate's built-in recurring gift prompt, sparked a 20% increase in recurring revenue and increased recurring donors by 18%.