8 Things to Know Before Choosing a Peer-to-Peer Fundraising Platform

Peer-to-peer fundraising can help nonprofits reach new donors. It can also help grow events and turn supporters into active fundraisers. But the platform behind your campaign can make a big difference.

At iDonate, we work with fundraising teams that need technology to support their goals without making fundraising more complicated. When evaluating peer-to-peer fundraising platforms, here are eight things we recommend looking at.

1. Make It Easy for Fundraisers

Your supporters should be able to create a fundraising page, personalize it, and start sharing in just a few steps. The easier it is to get started, the more likely people are to participate.

2. Look at the Donor Experience

Do not only think about the fundraiser. Think about the person making the donation. The giving process should be simple, mobile-friendly, and easy to complete without unnecessary steps.

3. Consider Your Events

Different events need different tools. Whether you run a walk, race, school fundraiser, challenge, or virtual campaign, make sure the platform can support the way your nonprofit actually raises money.

4. Focus on Donor Reach

One of the biggest advantages of peer-to-peer fundraising is the ability to reach people outside your existing donor base. Look for sharing and communication tools that make it easy for supporters to reach their personal networks.

5. Check Your Integrations

Your fundraising platform should work with the systems your team already uses. Integrations with your CRM, payment tools, email platforms, and other nonprofit fundraising software can save time and keep your data connected.

6. Look Beyond the Donation

Peer-to-peer fundraising is also about donor engagement. Your platform should help you communicate with fundraisers and donors before, during, and after a campaign.

A first-time event donor could become a recurring donor, volunteer, or long-term supporter. Make sure your technology helps you build that relationship.

7. Pay Attention to Reporting

Good data helps your team understand what is working. Look for clear reporting on donations, fundraisers, teams, campaigns, and donor activity so you can make better decisions for your next campaign.

8. Think About Where You Are Going

Do not choose technology only for your next event. Think about what your fundraising program could look like a year or two from now.

The right fundraising technology should be flexible enough to support new campaigns, more fundraisers, and a growing donor community.

The Right Platform Should Make Fundraising Easier

There is no single peer-to-peer fundraising platform that works for every nonprofit. The best choice depends on your events, supporters, goals, and existing technology.

For us at iDonate, the goal is simple. Fundraising technology should help your team spend less time managing systems and more time building relationships and raising money for your mission.

Before making a final decision, focus on the experience you want to create for your fundraisers, your donors, and your team. When all three have a simple experience, your fundraising program has a stronger foundation for growth.

Book a demo with iDonate to see how we can help your organization with Peer-to_peer fundraising.