Skip to the main content.
The essentials

What is a donation page?

Start converting more donors with our guide to donation pages.

Optimizing donation page load time

Slow donation page load times got you down? This guide is for you.

PCI compliance for nonprofits

A crash course in PCI compliance for your nonprofit.

 

Digital Fundraising Resources

1 min read

Fix Your Leaky Pipes

Fix Your Leaky Pipes

I remember when I first started in the donor advised fund world. One of our earliest funds was opened by a sharp, shrewd man. He asked me a simple question: Do you have your donor advised fund set up?

Now in truth I’d been planning to set mine up, but it wasn’t set up yet. And there was a part of me that offered the rationale, “But I’m not rich…” Nonetheless, his question cut right to the point. 

Shortly after that conversation I got my fund set up, and I’ve used it regularly ever since. In fact, I do all my giving through the account. 

I’ve used it for family giving. I’ve used it to help individuals in need. I’ve made sure that both my donor advised fund and my personal investing reflect the values that I hold. In some cases that has meant selling out of stocks when I did not agree with a company’s values. 

I also revised my will and trust and made sure that my fund is a beneficiary of my estate. At a much deeper level, I’ve continued to work at growing in my own personal generosity. It’s a work in progress. 

I worked to fix my proverbial leaky pipes. Fixing leaky pipes is something I often challenge ministry leaders—whether CEOs, presidents, development directors, board members, or other fundraising staff—to make sure they’ve addressed. 

In my view, it is very difficult to be an effective fundraiser if you are not experiencing the things that your donors are experiencing. Are you stretching in your own generosity? What’s your major gift? Do you use a donor advised fund? Does your estate include charitable giving? 

As we fix our own leaky pipes, we’ll see greater generosity from the people we serve. I guarantee it.

Start With the Donor, Not the Database

Start With the Donor, Not the Database

The future of giving starts with connecting your fundraising strategies where it matters most—within the systems that are donor-facing.

Read More
Taking Stock and Looking Forward

Taking Stock and Looking Forward

‘Tis the giving season! While this is often the busiest time of year for many nonprofit marketers and fundraisers, it is also a favorite time of year...

Read More
Make it Calendar Year-End Every Day

Make it Calendar Year-End Every Day

When I transitioned my career into partnering with nonprofits to accelerate their fundraising through digital marketing strategies and technology I...

Read More