Start With the Donor, Not the Database
The future of giving starts with connecting your fundraising strategies where it matters most—within the systems that are donor-facing.
Mobile-First Pop-Up Donation Form
Launch mobile-first pop-up forms in minutes, use built-in tools to capture more donations, and optimize the giving experience—no dev team required.
New to online donation pages for your nonprofit? Start here.
Donation page A/B testing - no science degree needed.
Keep your donation page loading fast - and drive higher conversions.
The 4 Types of Online Donation Experiences
89% of donors leave without giving. Learn how to use the right donation form to close the gap and boost conversions.
I remember when I first started in the donor advised fund world. One of our earliest funds was opened by a sharp, shrewd man. He asked me a simple question: Do you have your donor advised fund set up?
Now in truth I’d been planning to set mine up, but it wasn’t set up yet. And there was a part of me that offered the rationale, “But I’m not rich…” Nonetheless, his question cut right to the point.
Shortly after that conversation I got my fund set up, and I’ve used it regularly ever since. In fact, I do all my giving through the account.
I’ve used it for family giving. I’ve used it to help individuals in need. I’ve made sure that both my donor advised fund and my personal investing reflect the values that I hold. In some cases that has meant selling out of stocks when I did not agree with a company’s values.
I also revised my will and trust and made sure that my fund is a beneficiary of my estate. At a much deeper level, I’ve continued to work at growing in my own personal generosity. It’s a work in progress.
I worked to fix my proverbial leaky pipes. Fixing leaky pipes is something I often challenge ministry leaders—whether CEOs, presidents, development directors, board members, or other fundraising staff—to make sure they’ve addressed.
In my view, it is very difficult to be an effective fundraiser if you are not experiencing the things that your donors are experiencing. Are you stretching in your own generosity? What’s your major gift? Do you use a donor advised fund? Does your estate include charitable giving?
As we fix our own leaky pipes, we’ll see greater generosity from the people we serve. I guarantee it.
The future of giving starts with connecting your fundraising strategies where it matters most—within the systems that are donor-facing.
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
In the world of digital fundraising, every click, page visit, and every donation tells a story.