The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
5 Powerful Ways to Increase Online Giving
This eBook teaches you the D.O.N.O.R. First Fundraising secrets that our customers are using to raise 2x the industry benchmark each year.
10 Simple Truths About Digital Fundraising
Our data-packed ebook showcases the critical need for an optimized, Donor-First Fundraising approach and where so many nonprofits are getting it wrong.
I remember when I first started in the donor advised fund world. One of our earliest funds was opened by a sharp, shrewd man. He asked me a simple question: Do you have your donor advised fund set up?
Now in truth I’d been planning to set mine up, but it wasn’t set up yet. And there was a part of me that offered the rationale, “But I’m not rich…” Nonetheless, his question cut right to the point.
Shortly after that conversation I got my fund set up, and I’ve used it regularly ever since. In fact, I do all my giving through the account.
I’ve used it for family giving. I’ve used it to help individuals in need. I’ve made sure that both my donor advised fund and my personal investing reflect the values that I hold. In some cases that has meant selling out of stocks when I did not agree with a company’s values.
I also revised my will and trust and made sure that my fund is a beneficiary of my estate. At a much deeper level, I’ve continued to work at growing in my own personal generosity. It’s a work in progress.
I worked to fix my proverbial leaky pipes. Fixing leaky pipes is something I often challenge ministry leaders—whether CEOs, presidents, development directors, board members, or other fundraising staff—to make sure they’ve addressed.
In my view, it is very difficult to be an effective fundraiser if you are not experiencing the things that your donors are experiencing. Are you stretching in your own generosity? What’s your major gift? Do you use a donor advised fund? Does your estate include charitable giving?
As we fix our own leaky pipes, we’ll see greater generosity from the people we serve. I guarantee it.
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....