2 min read
2025 M+R Benchmarks: What Nonprofits Must Know About Online Giving and Donation Pages
If you're in nonprofit fundraising, the M+R Benchmarks report is basically required reading.
3 min read
Nonprofits Are Wasting (or Ignoring) Google’s $10K Ad Grant - Here’s How to Maximize It
The world of nonprofit fundraising is shifting—fast.
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
4 min read
The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits
In the world of digital fundraising, every click, page visit, and every donation tells a story.
3 min read
Maximizing Year-End Giving: Lessons from Giving Tuesday and What Nonprofits Should Do Now
Last week, I sat down with my good friend Nathan Hill from NextAfter, and we went deep on Giving Tuesday results and what nonprofits can do to crush...
6 min read
Year-End Giving: The Ultimate Nonprofit Guide to Maximize Donations
Let’s be real — the pressure of year-end giving is real.
14 min read
The Essential Guide to Donation Page A/B Testing
Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...
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5 min read
The Essential Guide to Optimizing Donation Page Load Time for Nonprofits
Nonprofits rely heavily on online donations for funding their initiatives, making the performance of their donation pages crucial.
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3 min read
What is a Nonprofit Donation Page?
What this article covers What is a nonprofit donation page? The Anatomy of a donation page The donation page header Your nonprofit's distinct value...
3 min read
PCI Compliance for Nonprofits
A note regarding recent updates to PCI Compliance Standards: As of April 1st, 2024, a new version of PCI Compliance standards, dubbed PCI DSS 4.0,...