Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.
Your data intelligence is only as good as the information feeding it.
Many donor databases are filled with lapsed donors and giving data that is decades old. Programs feeding off that data are marketing to last decade’s donors. Today’s successful fundraisers use real-time data mined from every single digital interaction with their current and prospective donors.
How good is the data you are making decisions from?
At iDonate, we believe that giving transaction data is the new system of record. That’s because it includes the most relevant, recent, real-time data about the preference for style of gift, time of gift, designation of gift, and history of giving.
By feeding this giving intelligence into their infrastructure, today’s successful fundraisers are giving their organizations a significant advantage.
The best insights about giving come from the transactions, not what is stored in your database.
Start raising your digital intelligence with real-time giving insights. You are only as good as the relevance of your data. Make sure it’s up-to-date.
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Ray Gary: February 6
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
Grace Green | Double the Donation: November 16
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
Ray Gary: October 21
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
iDonate Staff