3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
End of Year Giving
4 min read
Show, Don’t Tell: Turn Donation Pages into Stories That Move People to Give
I didn’t become a fundraiser on purpose. Like so many of you, I woke up one day with “raise the money” added to the corner of my job description, as...
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....
6 min read
7 Tips for Texting Donors During Giving Season
Your nonprofit organization should send text messages to donors this holiday season. You can reach people where they’re at, and it’s an incredibly...
3 min read
Countdown to End of Year: Start Planning Now!
As the end of the year approaches, many nonprofits find themselves in a frantic rush to execute their end-of-year (EOY) campaigns effectively. This...
4 min read
Digital Continuity: The Missing Piece to Year-End Fundraising Success
As we approach the giving season, nonprofits everywhere are ramping up their digital fundraising efforts. But here’s one of the giving season tips...