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The Essential Guide to Donation Page A/B Testing

Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...

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What Is A/B Testing and How To Use It for Your Nonprofit's Success

You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...