3 min read
Did it Work? Assessing Your Year-End Campaign Performance
Welcome 2026! That quick, the holidays have come and gone. The last appeals are out. The donations have (hopefully) rolled in. Before you move on to...
A/B Testing
3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
4 min read
8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
14 min read
The Essential Guide to Donation Page A/B Testing
Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...
3 min read
What Is A/B Testing and How To Use It for Your Nonprofit's Success
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...