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8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
A/B Testing
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Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
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Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
14 min read
The Essential Guide to Donation Page A/B Testing
Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...
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What Is A/B Testing and How To Use It for Your Nonprofit's Success
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...