4 min read
7 Questions Social Service Nonprofits Should Ask in 2026
Social service nonprofits are under pressure to do more with less, especially when fundraising tools don't talk to each other. Disconnected platforms...
A/B Testing
4 min read
The Nonprofit Year-End Fundraising Planning Timeline
It's that time again! Halloween costumes are on display in all the stores far too soon, but it’s not too soon at all for year-end campaign planning....
6 min read
How to Diagnose Donation Page Drop-Offs
How to Diagnose Donation Page Drop-Offs You know your donation page isn't converting the way it should. What you don't know is why.
10 min read
How to Customize Donation Pages Without Heavy IT Involvement
Your donation page is often the final step between a supporter's good intentions and an actual gift. Yet for many nonprofit and university...
4 min read
How is your donation experience stacking up to benchmarks?
Every spring and summer, the nonprofit benchmarks pour in. I can barely keep up with all of the new reports and case studies in my inbox. I bet you...
3 min read
Did it Work? Assessing Your Year-End Campaign Performance
Welcome 2026! That quick, the holidays have come and gone. The last appeals are out. The donations have (hopefully) rolled in. Before you move on to...
3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
4 min read
8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
14 min read
The Essential Guide to Donation Page A/B Testing
Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...
3 min read
What Is A/B Testing and How To Use It for Your Nonprofit's Success
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...