3 min read
Did it Work? Assessing Your Year-End Campaign Performance
Welcome 2026! That quick, the holidays have come and gone. The last appeals are out. The donations have (hopefully) rolled in. Before you move on to...
Year-end Giving
3 min read
Match Your Message: Aligning Your Year-End Donation Page With Your Campaign
A couple of months back, we created a checklist for a high-converting year-end donation page. The tips in that article apply regardless of your...
3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
6 min read
Mastering the Planning Phase of Year-End Campaigns
Year-end campaigns that fall short aren’t because the graphics aren’t pretty, or the theme isn’t catchy, it’s usually because they aren’t planned...
6 min read
Year-End Giving: The Ultimate Nonprofit Guide to Maximize Donations
Let’s be real — the pressure of year-end giving is real.
3 min read
The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
3 min read
Marketing Matching Gifts Ahead of Giving Tuesday
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
2 min read
Year-End Fundraising is Done — Now What?
The preparation and execution of year-end fundraising efforts can be exhausting. Direct mail, email, social media campaigns, events, etc. — each...
2 min read
Understanding Year-end Giving to Start the New Year Strong
As 2021 comes to a close, taking stock of what you have accomplished all year is important.