10 min read
How to Customize Donation Pages Without Heavy IT Involvement
Your donation page is often the final step between a supporter's good intentions and an actual gift. Yet for many nonprofit and university...
Conversion Rate Optimization
2 min read
Chasing Dollars vs. Building Trust: How the Best Nonprofits Build Fundraising Strategies That Last
Every year, nonprofits feel the pressure to do more with less. More donors. More dollars. More impact. And in that pressure, it’s tempting to chase...
3 min read
Match Your Message: Aligning Your Year-End Donation Page With Your Campaign
A couple of months back, we created a checklist for a high-converting year-end donation page. The tips in that article apply regardless of your...
3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
3 min read
Your Checklist for a High-Converting Year-End Donation Page
It’s that time, friends! Time to get your year-end campaign planning in motion. If you struggle to get started, I recently published an article...
3 min read
Top Tips to Reduce Online Friction and Capture More Gifts
Let’s be real: most donation pages still ask too much, say too little, and take too long to complete. This is a problem—especially when you’re trying...
4 min read
8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....