3 min read
Your Checklist for a High-Converting Year-End Donation Page
It’s that time, friends! Time to get your year-end campaign planning in motion. If you struggle to get started, I recently published an article...
Conversion Rate Optimization
3 min read
Top Tips to Reduce Online Friction and Capture More Gifts
Let’s be real: most donation pages still ask too much, say too little, and take too long to complete. This is a problem—especially when you’re trying...
4 min read
8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....