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Alabama Baptist: Empowering Advocates Through Peer-to-Peer Fundraising

Alabama Baptist Children's Homes Foster Parents and Children

Adding iDonate's Peer-to-Peer fundraising to Alabama Baptist's Giving Tuesday campaigns greatly increased donation  revenues and increased their donor base.

Alabama Baptist Children's Homes & Family Ministries

The purpose of Alabama Baptist Children’s Homes & Family Ministries is to protect, nurture, and restore children and families through Christ-centered services.

THEIR PRIORITIES:

  • Providing homes for children

  • Providing professional counseling

  • Providing educational services and family assistance

  • Providing administration that maximizes resources

 

The Opportunity

  • Giving Tuesday donations for 2021 rose to $2.7 billion in the U.S. alone — roughly 1/3 of that total coming in through online donations.
  • Giving Tuesday email volume grew a reported 156% in 2021 over 2020.
  • 27 million adults donated on Giving Tuesday in 2021, that's up 6% from 2020.

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iDonate's Solution

Empower advocates and volunteers with new tools to share their stories, amplify effective fundraising and encourage compassionate giving.

Alabama Baptist enlisted foster care families to host Peer-to-Peer fundraising campaigns, communicating needs through their own stories of impact.

 

Fundraising Results

  1. Alabama Baptist's P2P Giving Tuesday campaign raised $65,000, with an average of $1,800 per fundraiser!
  2. This campaign also fostered 152 new donors - which equates to 19% of all new donors that Alabama Baptist captured in 2021!
  3. A total of 36 foster care parents & staff participated in this powerful Peer-to-Peer campaign!
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