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1 min read

Thomas Jefferson University: Personalization + Multi-Channel Fundraising

Thomas Jefferson University | iDonate

“We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni can connect to.” - DAVID RITCHIE DIRECTOR OF INFORMATION SERVICES


Since Thomas Jefferson University is a private university, a robust fundraising strategy is crucial. Their existing fundraising platform was cumbersome, manual, and time consuming. They needed the ability to run sophisticated, custom campaigns to resonate with their donors.


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iDonate embedded giving forms, text-to-give for events, and peer-to-peer landing pages that encouraged donors to advocate on their behalf.


Unlike most systems that fragment, Thomas Jefferson University can quickly set up multiple customized campaigns that maintain brand consistency - and are easy to use. Additionally, everything is seamlessly integrated with their donor management platform.

  • 3.5x increase donation size over the national average of industry gift size
  • 5x increase in the total number of donors for the University
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