6 min read
Social media for nonprofits is a vital part of any fundraising strategy. It’s not only a great way to spread awareness about your cause, but also allows others to fundraise on your behalf. We know that people choose to donate for a multitude of...
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3 min read
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...
3 min read
We all know the importance (and difficulty) of connecting with younger donors, but there might be some very simple things your organization can do to...
2 min read
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
2 min read
Giving Tuesday is a can’t-miss opportunity. It is – quite literally – a worldwide effort to raise money for worthy causes while amplifying the good...
4 min read
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
2 min read
On a weekend that is typically known for Labor Day, September 5 also holds another special meaning that affects people across the globe.
4 min read
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
2 min read
You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...
3 min read
If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...
3 min read
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things,...
2 min read
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
3 min read
Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...
2 min read
If you can believe it, we’re already more than halfway through the year. Summer is nearing its end, school is starting up again, and before you know...
3 min read
Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...
6 min read
These days, smartphones have the power to do almost anything. From little things like checking your email or watching live TV, to controlling your...
2 min read
Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...
4 min read
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
8 min read
So your organization has its eyes set on a campaign goal, and are looking for ways to promote it. How do you get your team members to join in and...
2 min read
If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive...
3 min read
In order to simplify online giving, you need to simplify the donor’s user experience. The majority of donors are already giving online, and many more...
