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Ray Gary: February 6
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from wealthy benefactors, the troubling fact remains: The share of American households that donate to...
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Grace Green | Double the Donation: November 16
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
5 min read
Ray Gary: October 21
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
5 min read
iDonate Staff: October 12
Every generation of people has a story. Each age group has lived through many different and same events. Whatever those are, they all come away with...
2 min read
Ray Gary: October 6
There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...
3 min read
iDonate Staff: October 5
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
2 min read
Ray Gary: September 29
Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...
3 min read
iDonate Staff: September 28
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...
2 min read
Ray Gary: September 22
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
6 min read
Regan Harris: September 21
Social media for nonprofits is a vital part of any fundraising strategy. It’s not only a great way to spread awareness about your cause, but also...
3 min read
Ray Gary: September 15
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...
3 min read
Ray Gary: September 14
We all know the importance (and difficulty) of connecting with younger donors, but there might be some very simple things your organization can do to...
2 min read
Ray Gary: September 8
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
2 min read
Grace Green | Double the Donation: September 7
Giving Tuesday is a can’t-miss opportunity. It is – quite literally – a worldwide effort to raise money for worthy causes while amplifying the good...
4 min read
Ray Gary: September 1
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
2 min read
iDonate Staff: August 31
On a weekend that is typically known for Labor Day, September 5 also holds another special meaning that affects people across the globe.
4 min read
Ray Gary: August 25
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
2 min read
iDonate Staff: August 24
You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...
3 min read
Ray Gary: August 18
If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...
3 min read
iDonate Staff: August 17
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things, ...
2 min read
Ray Gary: August 12
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
3 min read
Ray Gary: August 10
Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...