3 min read
Did it Work? Assessing Your Year-End Campaign Performance
Welcome 2026! That quick, the holidays have come and gone. The last appeals are out. The donations have (hopefully) rolled in. Before you move on to...
Giving Tuesday
3 min read
Match Your Message: Aligning Your Year-End Donation Page With Your Campaign
A couple of months back, we created a checklist for a high-converting year-end donation page. The tips in that article apply regardless of your...
3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
3 min read
The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
3 min read
Marketing Matching Gifts Ahead of Giving Tuesday
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
3 min read
How Can You Create the Perfect Noncash Appeal for Giving Tuesday?
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
2 min read
5 Steps to a Successful Giving Tuesday 2022 Campaign
Giving Tuesday is a can’t-miss opportunity. It is – quite literally – a worldwide effort to raise money for worthy causes while amplifying the good...
2 min read
Giving Tuesday 2022: What Is It All About?
If you can believe it, we’re already more than halfway through the year. Summer is nearing its end, school is starting up again, and before you know...
2 min read
Giving Tuesday Rewind: What Is Ahead for 2022?
The calendar has turned over another year, and that means new opportunities for giving and building relationships with your donors.
2 min read
Understanding Year-end Giving to Start the New Year Strong
As 2021 comes to a close, taking stock of what you have accomplished all year is important.
2 min read
Cleaning Up for Giving Tuesday
2021 has flown by, and we are already in the month of November. Not only is this the busiest time of year for travel, family gatherings, and...
2 min read
Set Yourself Up for Success This Giving Tuesday
By now, you probably have a list of Giving Tuesday ideas on paper. Now it is time to put them into practice.