5 min read
Spring Campaign Success: Using Storytelling to Stand Out in Crowded Nonprofit Inboxes
In the digital fundraising landscape, nonprofits with compelling stories see higher donation completion rates than those relying on facts alone. As...
Digital Fundraising (3)
3 min read
Nonprofits Are Wasting (or Ignoring) Google’s $10K Ad Grant - Here’s How to Maximize It
The world of nonprofit fundraising is shifting—fast.
3 min read
How to Make ChatGPT Your Fundraising Copywriting Sidekick
I’ve been hearing versions of this quote a lot lately:
4 min read
Why Growing Nonprofits Outgrow Spreadsheets (And What to Do Next)
Every growing organization reaches that moment where they have more spreadsheets than they can count.
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
5 Steps to Map Your 2025 Donor Journey
Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
4 min read
The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits
In the world of digital fundraising, every click, page visit, and every donation tells a story.
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...
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4 min read
12 Marketing Hacks to Maximize Donations this Year-End
As the year draws to a close, nonprofits everywhere are gearing up for one of the most critical times in the fundraising calendar. The year-end...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....