4 min read
How is your donation experience stacking up to benchmarks?
Every spring and summer, the nonprofit benchmarks pour in. I can barely keep up with all of the new reports and case studies in my inbox. I bet you...
Recurring Donations
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3 min read
Donation Forms Are Not All Created Equal: How to Improve Donation Page Performance Before Giving Season
A Preparation Guide for Giving Tuesday, Year-End Giving, and Peak Fundraising Season For most nonprofits, the second half of the year drives the...
4 min read
How to Get Donors to Say “I Do (Want to Give Monthly)”
Monthly giving is growing in popularity fast, while the number of people making more traditional annual gifts is shrinking. The 2025 M+R Benchmarks...
2 min read
Chasing Dollars vs. Building Trust: How the Best Nonprofits Build Fundraising Strategies That Last
Every year, nonprofits feel the pressure to do more with less. More donors. More dollars. More impact. And in that pressure, it’s tempting to chase...
2 min read
NIO Wrap-Up: Five Things We Heard From Nonprofit Leaders at the NextAfter NIO Summit
The iDonate team is still buzzing from NIO Summit, where nonprofit leaders, innovators, and changemakers came together to share bold ideas about the...
4 min read
Show, Don’t Tell: Turn Donation Pages into Stories That Move People to Give
I didn’t become a fundraiser on purpose. Like so many of you, I woke up one day with “raise the money” added to the corner of my job description, as...
2 min read
The Secret to Raising More: Create a Monthly Donor Program
Nonprofit marketers and fundraisers all have one thing in common – they’re wearing way too many hats and are doing it all on a tight budget.
3 min read
How Can You Create the Perfect Noncash Appeal for Giving Tuesday?
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
4 min read
What Does it Mean to Close the Loop?
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
3 min read
5 Tips To Simplify Online Giving for the Donor
In order to simplify online giving, you need to simplify the donor’s user experience. The majority of donors are already giving online, and many more...
2 min read
Do High Gas Prices Lead to Decreased Giving?
Much like a lot of items on the shelves, gas prices are high right now. According to the U.S. Energy Information Administration, the average price of...