2 min read
2025 M+R Benchmarks: What Nonprofits Must Know About Online Giving and Donation Pages
If you're in nonprofit fundraising, the M+R Benchmarks report is basically required reading.
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5 min read
Spring Campaign Success: Using Storytelling to Stand Out in Crowded Nonprofit Inboxes
In the digital fundraising landscape, nonprofits with compelling stories see higher donation completion rates than those relying on facts alone. As...
3 min read
Nonprofits Are Wasting (or Ignoring) Google’s $10K Ad Grant - Here’s How to Maximize It
The world of nonprofit fundraising is shifting—fast.
3 min read
How to Make ChatGPT Your Fundraising Copywriting Sidekick
I’ve been hearing versions of this quote a lot lately:
4 min read
Why Growing Nonprofits Outgrow Spreadsheets (And What to Do Next)
Every growing organization reaches that moment where they have more spreadsheets than they can count.
3 min read
The One Thing Missing from Your Nonprofit’s Social Strategy: Monthly Giving
What if I told you that the key to a thriving monthly giving program isn’t just a well-optimized donation page—it’s a consistent, compelling social...
4 min read
8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
2 min read
How One Simple Email Strategy Boosted Monthly Donations by 55.3%
In the nonprofit world securing consistent funding can feel like an uphill battle. One powerful solution lies in cultivating a steady stream of...
5 min read
Social Media Made Simple: 7 Stress-Free Workflows for Small Nonprofit Teams
Social media is one of the most powerful tools available to nonprofits—it helps us tell our stories, build community, and inspire action. But let’s...
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
5 Steps to Map Your 2025 Donor Journey
Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...