The goal should never begin with chasing the largest one-time gift. From vision to execution, every decision is made with the donor benefit in mind.
The cost of attracting donors is high. Despite the widespread emphasis on gaining new donors, the most valuable touchpoint with a donor is their second gift.
For every $1 donated, it costs $.50 - $1.50 to attract new donors.
For every 100 new donors, organizations are losing up to 80%.
For every $100 gained, today’s nonprofits churn $96 revenue.
Donor retention continues to decline, creating a continual donor acquisition treadmill for organizations. But you can create a thoughtful, transparent experience that encourages opportunities for second and third gifts, dramatically improving retention and trust.
We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni can connect to.
We've seen our donations double in the first two months of using iDonate.
In just two months we've already seen a 20% increase of first-time givers. We've seen tremendous results.