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Thought Leadership

Woman smiling with iphone and tech apps around her

5 min read

7 Ways the Next Generation of Giving Will Look Dramatically Different

The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....

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group of kids smiling toward the camera

2 min read

Want to Motivate Donors? Show Them Results

There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...

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woman using technology while sitting on her bed

2 min read

Technology Is the Bridge Between Donors and Their Favorite Causes

Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...

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volunteers passing out water bottles outdoors at a shelter

2 min read

Donors Want to Feel Connected

The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...

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two young women sitting and watching a video on a phone

3 min read

The Importance of Plugging into the Donor Lifecycle

On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...

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woman smiling while holding a phone

2 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...

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woman standing outside looking at her phone

4 min read

How Can We Break Out From the 2% Dilemma?

Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...

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group of people working around a computer

3 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...

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a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

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a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

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two men working together on a computer

3 min read

Innovation Is the Shortest Route To Sustainable Growth

Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...

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man using his tablet in a park

2 min read

Does Your Donor Experience Meet Donor Expectations?

Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...

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men and women standing around a truck during volunteer event

4 min read

What Does it Mean to Close the Loop?

Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...

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three friends talking and laughing together in a park

2 min read

Nonprofits Can Learn to Embrace Strategic Fundraising Plays

If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive...

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CEO Letter Header

1 min read

Personal Touch in a Digital Age

Welcome to another edition of Connected Giving. We continue to receive great responses to this magazine and we’re excited about the momentum of...

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Common Thread: A Legacy of Service

1 min read

Common Thread: A Legacy of Service

Welcome to another edition of Connected Giving. We love showcasing the incredible work of our customers and we’re excited about the response this...

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Cultivating Donor Loyalty

1 min read

Cultivating Donor Loyalty

Thank you for taking a look at our third issue of Connected Giving. We’ve received tremendous response to this magazine, and we’ll continue to enrich...

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The Power of Partnerships

1 min read

The Power of Partnerships

This month’s issue features another incredible organization, Midwest Food Bank. Midwest is comprised of 10 locations around the country, one in...

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1 min read

Let's Get Connected

Welcome to the first issue of our magazine, Connected Giving. We’re thrilled to bring Connected Giving to you each month, highlighting some of our...

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Six Principles of Connected Giving

1 min read

Six Connected Giving Principles

The cost of attracting new donors is expensive. Despite the widespread emphasis on attracting new donors, the most valuable part of an interaction...

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