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Ray_ (1 of 1)Let's talk about how nonprofits can catalyze abundant generosity by utilizing advanced digital fundraising technology to amplify good!

Author: Ray Gary, iDonate CEO & Founder

 
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6 Most Popular Articles

2 min read

Technology Is the Bridge Between Donors and Their Favorite Causes

Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our day-to-day existence that it’s become second nature to us. But as obvious as it seems, when it comes...

4 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the percentage of disposable income Americans give to nonprofits annually. We’ve been stuck at that number for...

1 min read

Common Thread: A Legacy of Service

Welcome to another edition of Connected Giving. We love showcasing the incredible work of our customers and we’re excited about the response this magazine continues to receive. I am particularly excited about writing the introduction to this issue,...

6 min read

7 Ways the Next Generation of Giving Will Look Dramatically Different

The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention. Redundant fundraising tools, lack of connectivity among the technologies and systems they do employ, and...

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on what the data clearly tells us. Statistics on the performance of nonprofits inevitably become the...

2 min read

Cultivating Donor Loyalty

Thank you for taking a look at our third issue of Connected Giving. We’ve received tremendous response to this magazine, and we’ll continue to enrich the content to serve you better.

Our latest issue features another incredible organization, ZOE...

All of Ray's Articles

6 min read

7 Ways the Next Generation of Giving Will Look Dramatically Different

The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention. Redundant fundraising tools, lack of connectivity among the technologies and systems they do employ, and...

2 min read

Want to Motivate Donors? Show Them Results

There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food, water, sleep, and shelter. Another big influence is rooted in our reward system. It’s been...

2 min read

Technology Is the Bridge Between Donors and Their Favorite Causes

Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our day-to-day existence that it’s become second nature to us. But as obvious as it seems, when it comes...

3 min read

Donors Want to Feel Connected

The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our attention. Increasingly, we must prioritize how and where we spend the limited time we have in our day-to-day...

4 min read

The Importance of Plugging into the Donor Lifecycle

On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and needs of their customers through personally relevant, actionable marketing messages that build...

3 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American households give to charity. That number is down from two-thirds in the early 2000s, according to the...

5 min read

How Can We Break Out From the 2% Dilemma?

Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has hovered at around 2% of America’s disposable income, and that figure hasn’t budged in decades.

Growing...

5 min read

Break Through With an Experimentation Mindset

In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term customer value is by innovating. And the only way to innovate is by experimenting. Whether it’s...

4 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the percentage of disposable income Americans give to nonprofits annually. We’ve been stuck at that number for...

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their limited time on a completely unexpected, unwelcome experience. That seems obvious. Yet, in a manner of...

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on what the data clearly tells us. Statistics on the performance of nonprofits inevitably become the...

3 min read

Innovation Is the Shortest Route To Sustainable Growth

Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst for new businesses. We also see established businesses in crowded markets remaining relevant by...

2 min read

Does Your Donor Experience Meet Donor Expectations?

Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The ones that do are successful because they invoke familiarity and trust. These messages share several...

4 min read

What Does it Mean to Close the Loop?

Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors don’t give a second gift. But “closing the loop” is no simple task. It requires several important steps...

3 min read

Nonprofits Can Learn to Embrace Strategic Fundraising Plays

If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive fundraising strategy. The default approach tofundraising for NPOs has remained focused on how everyone...

2 min read

Personal Touch in a Digital Age

Welcome to another edition of Connected Giving. We continue to receive great responses to this magazine and we’re excited about the momentum of bringing its content to you. We hope in some way it will encourage or even inspire you to continue to...

1 min read

Common Thread: A Legacy of Service

Welcome to another edition of Connected Giving. We love showcasing the incredible work of our customers and we’re excited about the response this magazine continues to receive. I am particularly excited about writing the introduction to this issue,...

2 min read

Cultivating Donor Loyalty

Thank you for taking a look at our third issue of Connected Giving. We’ve received tremendous response to this magazine, and we’ll continue to enrich the content to serve you better.

Our latest issue features another incredible organization, ZOE...

1 min read

The Power of Partnerships

This month’s issue features another incredible organization, Midwest Food Bank. Midwest is comprised of 10 locations around the country, one in Kenya, and multiple locations throughout Haiti, that provide essential food relief services to thousands...

1 min read

Let's Get Connected

Welcome to the first issue of our magazine, Connected Giving. We’re thrilled to bring Connected Giving to you each month, highlighting some of our great customers, innovative ideas, fundraising techniques, and new things from iDonate. Our customers...

1 min read

Six Connected Giving Principles

The cost of attracting new donors is expensive. Despite the widespread emphasis on attracting new donors, the most valuable part of an interaction with a donor is the second gift.

The most successful nonprofits see their donors as long-term...

Want More?

Read all of our columns and strategy resources in the iDonate Blog at the link below.

Read the iDonate Blog

Ray_ (1 of 1)-1

 

Who is Ray Gary?

Ray Gary is the Founder and CEO of iDonate, a Donor-First Fundraising Platform that simplifies fundraising so nonprofits can raise more funds.  He’s also the co-author of Charity Shock, a book which speaks to the coming changes in generosity. 

Ray brings a unique perspective with over 30 years of for-profit business experience, including tenure at Koch Industries where he worked directly with Charles Koch, learning from one the world’s most successful leaders.

Ray’s passion for starting iDonate was to catalyze a world of abundant generosity.  His team is committed to using advanced technology to amplify good every day, building great products and supporting nonprofits that are changing the world.

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