5 min read
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Ray Gary: October 21
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
2 min read
Ray Gary: October 6
There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...
2 min read
Ray Gary: September 22
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
3 min read
Ray Gary: September 15
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...
2 min read
Ray Gary: September 8
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
4 min read
Ray Gary: September 1
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
4 min read
Ray Gary: August 25
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
2 min read
iDonate Staff: August 24
You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...
3 min read
iDonate Staff: August 17
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things, ...
2 min read
Ray Gary: August 12
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
3 min read
Ray Gary: August 10
Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...
2 min read
Ray Gary: July 28
Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...
2 min read
Ray Gary: July 21
If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive...
3 min read
iDonate Staff: April 20
Donor centricity is the principle that is first in line for building a Connected Giving experience. Your end goal is to increase online donations....
iDonate Staff: July 21
Bill High, Executive Chairman & Founder of The Signatry: A Global Christian Foundation, gives insight into what he looks for in a nonprofit’s...
2 min read
iDonate Staff: October 9
Problem #1: You don’t think like Bezos Amazon’s one-click purchasing platform has trained customers to desire and expect simplicity and speed in...
2 min read
iDonate Staff: September 9
Does my donation page give donors opportunities to leave the page? Donors are already inundated with their own distractions online: news constantly...