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Personalization

volunteers passing out water bottles outdoors at a shelter

2 min read

Donors Want to Feel Connected

The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...

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woman smiling while holding a phone

2 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...

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digital fundraising platform from idonate screenshot

3 min read

iDonate 2.0: Make Giving Simpler for Your Organization

Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things, ...

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a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

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a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

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man using his tablet in a park

2 min read

Does Your Donor Experience Meet Donor Expectations?

Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...

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men and women standing around a truck during volunteer event

4 min read

What Does it Mean to Close the Loop?

Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...

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personalized online giving experiences with idonate

2 min read

What Should Go Into a Personalized Experience?

When we think of online personalized experiences, there are many examples today such as Netflix offering suggested movies based on your viewing...

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Spotlight Header

4 min read

One Thank You at a Time

It’s only two words, two syllables, and takes less than a second to say, but it comes with a deeper meaning and heartfelt expression of gratitude. It...

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