2 min read
Donors Want to Feel Connected
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
Personalization
2 min read
Why Should NPOs be Donor-Centric?
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
3 min read
iDonate 2.0: Make Giving Simpler for Your Organization
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things,...
2 min read
How Are You Using Your Data?
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
3 min read
Investing in the Donor Experience is More Important Than Ever
Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...
2 min read
Does Your Donor Experience Meet Donor Expectations?
Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...
4 min read
What Does it Mean to Close the Loop?
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
2 min read
What Should Go Into a Personalized Experience?
When we think of online personalized experiences, there are many examples today such as Netflix offering suggested movies based on your viewing...
4 min read
One Thank You at a Time
It’s only two words, two syllables, and takes less than a second to say, but it comes with a deeper meaning and heartfelt expression of gratitude. It...
3 min read
Why Customer Feedback is Critical to an Aligned Brand Experience
Why do your donors give?