2 min read
.jpeg?width=30&name=Ray_%20(1%20of%201).jpeg){kind=small}
Ray Gary: September 22
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
2 min read
Ray Gary: September 8
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
3 min read
iDonate Staff: August 17
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things, ...
2 min read
Ray Gary: August 12
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
3 min read
Ray Gary: August 10
Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...
2 min read
Ray Gary: July 28
Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...
4 min read
Ray Gary: July 27
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
2 min read
iDonate Staff: July 13
Most people are generous by nature.
2 min read
iDonate Staff: June 22
When we think of online personalized experiences, there are many examples today such as Netflix offering suggested movies based on your viewing...
4 min read
iDonate Staff: May 2
It’s only two words, two syllables, and takes less than a second to say, but it comes with a deeper meaning and heartfelt expression of gratitude. It...
3 min read
Michael David: May 2
Why do your donors give?