2 min read
What Is a Nonprofit Fundraising Playbook? 3 Truths To Know
You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...
Strategy
3 min read
Innovation Is the Shortest Route To Sustainable Growth
Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...
6 min read
Your Guide to Text-to-Give Fundraising Success
These days, smartphones have the power to do almost anything. From little things like checking your email or watching live TV, to controlling your...
4 min read
What Does it Mean to Close the Loop?
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
8 min read
Your Guide to Peer-to-Peer Fundraising Success
So your organization has its eyes set on a campaign goal, and are looking for ways to promote it. How do you get your team members to join in and...
2 min read
Nonprofits Can Learn to Embrace Strategic Fundraising Plays
If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive...
3 min read
5 Tips To Simplify Online Giving for the Donor
In order to simplify online giving, you need to simplify the donor’s user experience. The majority of donors are already giving online, and many more...
2 min read
Do High Gas Prices Lead to Decreased Giving?
Much like a lot of items on the shelves, gas prices are high right now. According to the U.S. Energy Information Administration, the average price of...
2 min read
Is Your Average Gift Too High? Questions to Ask About Donor Retention
As a nonprofit, it should always be celebrated when you receive a major gift. Whether it’s in monetary form or through a noncash gift, a large...
2 min read
Not "Either/Or" but "Both/And"
Like SAFE, you probably have your own collection of stories to tell. As SAFE has shown, their ability to have each donor engagement lead directly...
3 min read
Why Customer Feedback is Critical to an Aligned Brand Experience
Why do your donors give?
3 min read
Financial Sustainability: How To Keep Your Funds Growing
For any business or individual that gets into investments, one piece of advice is to diversify your funds.
2 min read
Year-End Fundraising is Done — Now What?
The preparation and execution of year-end fundraising efforts can be exhausting. Direct mail, email, social media campaigns, events, etc. — each...
2 min read
Giving Tuesday Rewind: What Is Ahead for 2022?
The calendar has turned over another year, and that means new opportunities for giving and building relationships with your donors.
1 min read
Optimize Your Giving Form For Year-End Appeals
We know your end-of-year giving campaign can be one of the most important fundraising efforts you take on all year.
2 min read
Why You Should Care About P2P Fundraising
If you want to be hip with the lingo, P2P stands for peer-to-peer fundraising—a phenomenon that raises billions of dollars each year. We see P2P in...
2 min read
Imagine What You Could Do If Your Fundraising Machine Was Always On
Marketers and development officers, some of the most creative and amazing people in the nonprofit industry, are tasked with increased fundraising...
5 min read
Building Your Fundraising Strategy: 5 Things To Keep In Mind
While your supporters, in the end, will be the ones who determine whether or not your campaign is successful, it’s up to your team to build the best...