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Strategy

football coach drawing up a play on a whiteboard

2 min read

What Is a Nonprofit Fundraising Playbook? 3 Truths To Know

You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...

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two men working together on a computer

3 min read

Innovation Is the Shortest Route To Sustainable Growth

Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...

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man sitting on a couch and texting on his smartphone

6 min read

Your Guide to Text-to-Give Fundraising Success

These days, smartphones have the power to do almost anything. From little things like checking your email or watching live TV, to controlling your...

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men and women standing around a truck during volunteer event

4 min read

What Does it Mean to Close the Loop?

Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...

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vector illustration of peer to peer fundraising

8 min read

Your Guide to Peer-to-Peer Fundraising Success

So your organization has its eyes set on a campaign goal, and are looking for ways to promote it. How do you get your team members to join in and...

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three friends talking and laughing together in a park

2 min read

Nonprofits Can Learn to Embrace Strategic Fundraising Plays

If there’s one hurdle the majority of nonprofit organizations (NPOs) continue to struggle with, it’s the persistent absence of a comprehensive...

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woman points to poster board during business meeting

3 min read

5 Tips To Simplify Online Giving for the Donor

In order to simplify online giving, you need to simplify the donor’s user experience. The majority of donors are already giving online, and many more...

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man looking worried about high gas prices

2 min read

Do High Gas Prices Lead to Decreased Giving?

Much like a lot of items on the shelves, gas prices are high right now. According to the U.S. Energy Information Administration, the average price of...

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average gift and donor retention idonate illustration

2 min read

Is Your Average Gift Too High? Questions to Ask About Donor Retention

As a nonprofit, it should always be celebrated when you receive a major gift. Whether it’s in monetary form or through a noncash gift, a large...

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2 min read

Not "Either/Or" but "Both/And"

Like SAFE, you probably have your own collection of stories to tell. As SAFE has shown, their ability to have each donor engagement lead directly...

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stack of coins rising out of the ground symbolizing financial sustainability

3 min read

Financial Sustainability: How To Keep Your Funds Growing

For any business or individual that gets into investments, one piece of advice is to diversify your funds.

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Year-End Fundraising is Done — Now What?

2 min read

Year-End Fundraising is Done — Now What?

The preparation and execution of year-end fundraising efforts can be exhausting. Direct mail, email, social media campaigns, events, etc. — each...

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group volunteering for giving tuesday and in 2022

2 min read

Giving Tuesday Rewind: What Is Ahead for 2022?

The calendar has turned over another year, and that means new opportunities for giving and building relationships with your donors.

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Optimize Your Giving Form For Year-End Appeals

1 min read

Optimize Your Giving Form For Year-End Appeals

We know your end-of-year giving campaign can be one of the most important fundraising efforts you take on all year. 

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P2P Fundraising

2 min read

Why You Should Care About P2P Fundraising

If you want to be hip with the lingo, P2P stands for peer-to-peer fundraising—a phenomenon that raises billions of dollars each year. We see P2P in...

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Always On

2 min read

Imagine What You Could Do If Your Fundraising Machine Was Always On

Marketers and development officers, some of the most creative and amazing people in the nonprofit industry, are tasked with increased fundraising...

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woman standing in front of white board thinking about strategy

5 min read

Building Your Fundraising Strategy: 5 Things To Keep In Mind

While your supporters, in the end, will be the ones who determine whether or not your campaign is successful, it’s up to your team to build the best...

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