3 min read
What Is A/B Testing and How To Use It for Your Nonprofit's Success
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...
Optimization
4 min read
How Can We Break Out From the 2% Dilemma?
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
4 min read
Break Through With an Experimentation Mindset
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
3 min read
iDonate 2.0: Make Giving Simpler for Your Organization
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things,...
3 min read
Innovation Is the Shortest Route To Sustainable Growth
Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...
4 min read
What Does it Mean to Close the Loop?
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
2 min read
6 Questions To Optimize Your Online Fundraising
Does my donation page give donors opportunities to leave the page? Donors are already inundated with their own distractions online: news constantly...