3 min read
iDonate Staff: September 28
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...
4 min read
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Ray Gary: September 1
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
4 min read
Ray Gary: August 25
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
3 min read
iDonate Staff: August 17
Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things, ...
3 min read
Ray Gary: August 4
Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...
4 min read
Ray Gary: July 27
Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...
2 min read
iDonate Staff: September 9
Does my donation page give donors opportunities to leave the page? Donors are already inundated with their own distractions online: news constantly...